The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. Increasing the female population, rising disposable income of females, and women empowerment across the globe is expected to accelerate the growth of the feminine hygiene products market.
“The reusable nature segment is projected to grow at the highest CAGR during the forecast period.”
Based on nature, the reusable segment is projected to grow at the highest CARG during the forecast period. Menstrual cups are considered under the reusable segment. Menstrual cups are widely used, especially in Western countries, due to their reusability. They are also durable and can last for approximately ten years. The use of reusable feminine hygiene products helps reducing waste created by the plastic, non-recyclable, and non-biodegradable materials present in disposable pads and tampons. Hence, they are considered eco-friendly products. The growth of the reusable segment can be attributed to the advantages of menstrual cups such as durability, low-cost, safety, and eco-friendliness over sanitary pads and tampons.
“The sanitary napkins type segment is projected to grow at the highest CAGR during the forecast period.”
Based on type, the sanitary napkins segment is projected to grow at the highest CARG during the forecast period. A sanitary napkin is a type of feminine hygiene product that is worn externally, unlike tampons and menstrual cups, which are worn inside the vagina. Most women in developing countries such as India, South Africa, China, Thailand, Indonesia, among others are reluctant to use internal use feminine hygiene products such as menstrual cups and tampons, and prefer sanitary napkins unstead. This is major factor driving the growth of sanitary napkins during the forecast period.
“Asia Pacific is projected to grow the highest CAGR in the feminine hygiene products market during the forecast period.”
Asia Pacific is projected to grow at the highest CAGR in the feminine hygiene products market from 2020 to 2025. The high growth can be attributed to the increase in government initiatives toward period poverty and menstrual hygiene management along with rapid urbanization in countries such as China, India, Japan, Indonesia, Malaysia, and Thailand. According to the World Economic Forum, 2019, one-third of the total number of girls in South Asia miss school during their periods, often because they lack access to menstrual health products and receive little or no education about menstruation before reaching puberty. The local governments are making various efforts to tackle this issue. For instance, the government of India reduced GST on menstrual hygiene products from 12% to 0% in 2018.
Profile break-up of primary participants for the report:
- By Company Type: Tier 1 – 45%, Tier 2 – 22%, and Tier 3 – 33%
- By Designation: C-level Executives – 50%, Directors – 10%, and Others – 40%
- By Region: Asia Pacific – 17%, Europe – 25%, North America – 33%, Middle East & Africa- 8%, and South America – 17%
Furthermore, as a part of the qualitative analysis of the feminine hygiene products market, the research provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing the growth of the market across the globe. It also discusses competitive strategies adopted by the leading market players such as Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael Inc (US), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), STERNE (India), MeLuna (Germany), Diva International Inc. (Canada), Tosama (Slovenia), Premier Care Industries (US), Lambi (Mexico), Hygienic Articles (Mexico), Alyk, Inc. (US), Cotton High Tech - Cohitech (South Africa), Sirona Hygiene Pvt Ltd. (India), among others.
The report defines, segments, and projects the size of the feminine hygiene products market based on material, distribution channel, end use and region. It strategically profiles the key players and comprehensively analyzes their market share and core competencies. It also tracks and analyzes competitive developments such as expansions, product launches, acquisitions, partnerships, and collaborations undertaken by them in the market.
Reasons To Buy the Report:
The report is expected to help the market leaders/new entrants in the market by providing them the closest approximations of revenue numbers of the feminine hygiene products market and its segments. This report is also expected to help stakeholders obtain an improved understanding of the competitive landscape of the market, gain insights to improve the position of their businesses, and make suitable go-to-market strategies. It also enables stakeholders to understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.