M-commerce is the term used for online commerce transaction conduct through wireless hand-held devices such as smartphones and tablets. M-commerce includes purchasing on apps & websites, buying and selling a range of services and goods such as e-tickets for travel, movies, events, and paying bills, among others.
M-commerce industry is growing rapidly, mainly in geographies such as Asia, America and Europe. This industry is majorly driven by growing adoption of smartphones, growing online transactions due to development of innovative security solutions, faster internet connectivity, flourishing online businesses, cheaper technologies, among others. This industry is further supported by introduction of mobile wallet service, which facilitates to shop anytime without any hassle. M-commerce is basically benefitting industries such as airline, retail, and financial institutions which are using it for engagement, delivery and payment services.
However, this industry is also facing some challenges related to consumer information protection, secured transactions, maintenance of proper application & network infrastructure and rendering smooth shopping experience by optimizing services. M-commerce service providing companies are facing intense competition, and their growth is majorly dependent on internet connectivity across different geographies.
M-commerce industry is witnessing continuous innovations from online payment, mobile manufacturers and technology players such as Gemalto, Ericsson, Google, MasterCard, Mopay, Oxygen8, PayPal, SAP, IBM, Visa and among others.ASDReport.com is a one-stop shop for your market research related requirements on M-commerce market. The reports provide in-depth insights on various technologies and topics related to M- commerce market like, mobile marketing, marketing automation software, enterprise mobility