Breakfast is the first meal of the day that typically includes cereals, baked products, oatmeal and other high-protein products. Breakfast is considered as an essential meal of the day which provides various benefits when taken regularly. Lower obesity risk, balanced cholesterol & insulin levels, improvement in memory and increased physical activeness are some of the key benefits of taking breakfast regularly. Breakfast cereal is produced from processed food grain and is eaten, either hot or cold, mixed with fruit, yogurt or milk. Other most widely consumed breakfast staple is bakery products that include breads, cakes, pastries, cookies and other products.
Global breakfast cereal market is categorized into ready-to-eat (RTE) and hot cereals. Of these, RTE dominates the market, especially in developed countries whereas hot cereals are more preferred in Asia Pacific. Increasing adoption of convenience food and rising preference for western dietary patterns are the major drivers contributing to growth of the breakfast cereal market. However, industry is also witnessing increased availability of alternative breakfast options such as baked products and cheaper product offerings by fast-food joints.
Developed nations account for approximately 70% of the total market. On the contrary, Asian countries register low sales due to unavailability of savoury options suited to regional taste palettes. Manufacturers are now focussing on reformulation of their product with healthier ingredients by replacing hydrogenated oils and fats to cater to health-conscious consumer base.
Breakfast cereals market is facing challenges from other breakfast alternatives such as yogurt, fruits, sandwiches and snack bars. Of these alternative breakfast options, snack bars are witnessing growth because of their convenience and higher nutritional value.
Global bakery products market is highly fragmented. Manufacturers are now witnessing increased customer demand for products with differentiated offerings such as gluten-free, multi/whole grain products, high fibre biscuits and others.
ASDReport.com has an extensive collection of reports on breakfast & cereals including topics like baking ingredients, yeast, sandwiches, sweet & savoury spreads, functional flours, dough, grain mill, jams, jellies, malt and much more.