Global oral care/oral hygiene market includes products designed for the improvement of oral and dental hygiene. The global oral care market is primarily driven by the growing awareness regarding oral hygiene. The industry is currently witnessing a shift from the conventional products to innovative appliances and methods such as using computer-aided design & manufacturing (CAD/CAM) and 3D imaging techniques to design dental prosthesis. A trend of using automated toothbrush and vibrators is also emerging.
The growth of oral care and hygiene products market is highly impacted by emerging technologies as these technologies are improving the efficiency of dental care providers by reducing the overall time spent on dental procedures. The consumers are also increasingly spending on advanced dental care products such as orthodontics, veneers, tooth whitening and implants.
Global oral care and hygiene market is segmented into primary oral care and secondary oral care products. The primary oral care products include toothpaste and toothbrush. The secondary oral care segment further divides into denture care, dental floss, mouthwash, whitening strips, mouth fresheners and others. In the overall oral care market, toothpaste controls the maximum revenue share. Dental implants, a sub-segment of denture care, is the fastest growing segment of all. Latest product offerings such as whitening toothpaste, flavoured gel toothpaste and sensitive toothpaste are expected to further boost the market for toothpaste segment. The toothbrush segment is also witnessing product innovations with the introduction of specialty brushes.
Factors such as increase in older population; rising disposable income; increasing health care expenditure; and introduction of innovative appliances, methods and implements are significantly contributing to the growth of oral care and hygiene market. In addition, booming dental tourism is further expected to fuel the demand for oral hygiene and care products.
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