Beverages are the preferred choice among consumers for grab-and-go foods. Beverages include products such as bottled water, sparkling and still drinks, syrups, juice, nectars, dairy drinks, energy drinks, ready- to-drink (RTD) & regular teas, coffee, sports drinks, fruit powders and alcoholic drinks like beer, wine, cider and spirits. Manufacturers are focussing to diversify their product portfolios in order to offer organic, functional and diet drinks for health conscious consumers.
Changing lifestyles along with growing consumer awareness about health benefits of functional drinks have led to growth of functional drinks consumption. Functional drinks are non-alcoholic, ready-to-drink beverages which are consumed to obtain overall nutritional wellbeing. These drinks are mostly fortified with herbs, amino acids, vitamins, minerals and some additional raw fruits or vegetables. Some of the most common functional drinks are yogurt & dairy drinks, functional milk, sports and energy drinks, performance drinks, probiotics, enhanced water and juices, soy beverages and ready-to-drink teas.
The organic beverages market is another emerging segment as consumer focus is moving from carbonated functional drinks to organic beverages. The preference for organic beverages over drinks with high sugar content and no nutritional value is growing. Demand for organic soda without artificial flavours and preservatives is also increasing.
The beverage manufacturing industry directly influences beverage packaging market. Beverage packaging provides support, tampering resistance and external environment protection to beverages. Various materials used for beverage packaging include metals, plastics, glasses and others. Beverage packaging industry is developing innovative packaging designs for beverages due to growing need for convenience packaging. In addition, the market is witnessing emergence of anti-counterfeit packaging technologies which help to identify counterfeit beverage products.
ASDReport.com has an extensive repository for reports on general beverages market. The reports provide market insights on various products related to the beverage industry like, drinking yogurt, milk, whey & protein, beverage packaging and much more.