Still drinks are non-carbonated ready-to-drink (RTD) products, which contain 25 percent or less juice content along with water, sugar, optional colors and artificial flavors. In still drinks orange is the most prominent flavor followed by lemon, apple, mango and peach. Some of the examples of still drinks are juice, sports & energy drink, squash, syrup and coconut water.
Still drinks market is growing continuously, owing to drop in demand for carbonated drinks because of increasing awareness among customers regarding health concerns pertaining to carbonated drinks. Metropolitan cities are observed to be the largest consumer of still drinks.
Juice is the fastest growing category of still drinks market, followed by fruit drinks. The demand for fruit and vegetable juice is fuelled by increasing health awareness and growing preferences for healthy products. Manufacturers are coming up with various flavours in juice segment as to meet changing consumer expectations. In addition, various blend of fruits and vegetable juice are becoming popular with consumers.
Growing consumer focus on health and fitness has also contributed to growth of sports and energy drinks market. Energy drinks are now no longer tagged as a niche products confined only to athletes and sportspersons; however, it is gaining acceptance among general customers too. Consequently, sports and energy drinks category has become one of the fastest growing segments in still drinks market. Additionally, energy drinks segment is witnessing growth in its consumer base due to increasing trend of using energy drinks as mixers for alcoholic drinks among younger population.
Rising disposable income, shifting preference for traditional & healthier beverages and growing awareness for obesity and other weight-related health issues are responsible for the growth of still drinks market. Unmanaged supply chain in Asia and uncertain or volatile prices of raw materials such as sugar, fruits and vegetables are some of the challenges for the market.
ASDReport.com has a good collection of reports on still drinks market. The reports offer market insights on various topics and products related to still drinks market like, dilutables, iced/RTD tea, soy drink, coconut water, vegetable juice and much more.