Beer is the most consumed alcoholic drink globally and is traditionally prepared by fermenting malted barley with yeast. Hops, a natural preservative, is generally used as a flavouring agent, adding bitterness to the beer. Apart from hops, herbs and fruits are also used as flavouring ingredients. Sometimes wheat, rice and maize are added to produce different varieties of beer. Beer is categorized into various types based on factors like flavour, production technique, ingredients, colour, origin, etc. Global beer market is categorised into light and strong beers. Strong beer segment holds the largest market share and is expected to grow in coming years. While strong beers have a rich taste and refinement due to its high alcohol content, light beers have low-caloric value.
The two most famous types of beers are ale & lager, which capture majority of the market share. Ale & lager are outcome of the different fermenting techniques used during production. The other types of beer are stout, pilsner, porter, etc. Based on packaging, beer is categorized as canned beer, bottled beer and draught beer. The beer market is experiencing rising demand for canned beers because of their storage and transportation convenience. In addition, cans also helps in protecting the beer content from external heat.
Based on the capacity of breweries, global beer market is categorized into macro and microbrewery. Microbrewery produces limited amounts of beer using traditional methods for local consumption. Consumers increasingly prefer locally produced craft beers due to their unique brewing technique and availability of variety of flavours & alcohol content. Currently, many macro-level players are acquiring microbreweries in order to retain their market share with the focus of entering into craft beer segment.
Factors such as growing demand for craft beer/microbrewery, changing lifestyles and rising disposable incomes are responsible for the rise in beer consumption. In addition, demand for low calorie and low alcohol beers have increased due to the rise in health concerns associated with beer consumption.
ASDReport.com provides good collection of reports on beer market. The reports cover topics like brewery, beer packaging, yeast ingredients, brewer analyser and others.