Hot drinks are hot served beverages which typically include tea, coffee and other hot drinks. Tea is a known customary beverage among mature populace due to its health benefits, whereas, coffee is popular as a social drink globally. Factors such as changing lifestyle preferences in developing countries, increasing differentiation in product portfolio and large investments in marketing and promotions of hot drinks are expected to drive growth in the hot drinks market.
After water, tea is the most consumed and popular beverage in the world. It is usually the first beverage served at the start of the day majorly in Asian countries as tea drinking is associated with culture and tradition. Various advantages including additional health benefits and comparatively cheaper cost have propelled the demand for tea across the world. Global tea market is classified into leaf tea (whole leaf) and Crush, Tear and Curl (CTC) tea. Leaf tea segment can be further sub-categorized into green tea, oolong tea (Chinese tea) and black tea; of which, black tea captures majority of the market share.
Global coffee market is classified into instant and freshly brewed coffee. While instant coffee has the advantage of convenience to prepare, freshly brewed coffee provides rich aroma, flavour and taste. Factors such as rapid urbanization, emergence of cafe culture and new consumer base are also fuelling growth of the market. With increasing westernization in developing countries, global coffee consumption is expected to grow tremendously in coming years.
Adoption of ready-to-drink (RTD) tea and coffee is emerging as a major trend in the hot drinks market, mainly driven by busy and fast-paced lifestyles. RTD hot drinks offer a number of health benefits such as low calories, antioxidant properties and instant energy source. Rising health concerns from unhealthier alternatives and related benefits of hot RTD drinks have boosted market for green tea and flavoured powder drinks, of which chocolate flavour is the most popular choice among kids, teenagers and youngsters.
ASDReport.com provides good collection of reports on hot drinks market. The collection of reports cover several topics such as hot beverages, tea polyphenols, ready-to-drink tea, coffee and many others.