Fruits & vegetable are essential elements of daily diet as they provide variety of nutrients including vitamins, antioxidants and minerals. Proper intake of these is recommended to maintain physical & mental health and prevention of illness from chronic diseases and other disorders. Vegetables & fruits help to reduce chances of coronary heart disease and type-2 diabetes as they have high content of phytochemicals and fibres. Other benefits of eating fruits & vegetables include low blood-pressure & cholesterol and weight management.
Broadly, fruit and vegetable industry covers processing, packaging and ingredients market. With changing dietary patterns, technological innovation in processing techniques and increase in demand for convenience products, fruit & vegetable processing market is expected to witness optimistic growth. Generally, fruits & vegetables are processed in order to retain their nutritional value with longer shelf life. Global fruits & vegetable processing market is segmented by product type as fresh, fresh cut, canned, frozen, dried and convenience products. Of these, canned fruits & vegetable segment controls around 20% of the market and is expected to grow rapidly due to preference-shift among consumers globally. Typical processing techniques include pre-processing, washing, dewatering, seasoning, filling and packaging.
Fruits & vegetable ingredients market is also witnessing growth because of increasing demand for convenience food & beverages, rapid urbanization and rising middle class population. By product types, fruit and vegetable ingredients market can be segmented as purees & pastes, concentrates, powders and others. Fruits & vegetable ingredients are emerging as a supplement for natural fruits and vegetables and their demand is also expected to increase in emerging countries.
Fruit and vegetable ingredients market is highly fragmented. The industry is witnessing uptick in M&A activities wherein large companies are acquiring local players to increase their global footprint. Also, with growing awareness of deteriorating nutritional quality by use of agrochemicals, demand for organic fruits & vegetable is expected to increase and will further drive the market growth.
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