Personal care market is primarily driven by rising disposable income and changing lifestyle. Personal care market was previously predominately confined to women customers, but growing personal care awareness among men has prompted personal care manufacturers to launch products in men personal care segment. Currently, the market is witnessing introduction of increasing number of women and men’s grooming products which have further fuelled growth of personal care market. The market is also witnessing introduction of various innovative and improved personal care products for women, which include various specialty products fulfilling customized requirements of customers.
Some of the major ingredients or raw materials of personal care market include propylene glycol, surfactants, conditioning polymers, emollients and rheology control agents. Conditional polymers, which are primarily used in hair care products, are expected to observe highest growth in near term.
Broadly, personal care market can be categorized into personal care appliances and personal care products. Personal care appliances are gaining popularity worldwide with several innovative products being launched in this segment. The appliances such as trimmers, electric shavers & toothbrushes, hair setters, etc. are preferred due to their ability to provide improved results in a much faster and safer way. The personal care products market, which can be further segmented on the basis of age and gender, include bath and shower products, fragrances, deodorants, skin care, oral hygiene and hair care.
Increased healthcare awareness is shifting consumer preference towards natural personal care products. Natural and organic products are produced without synthetic materials or chemical ingredients. On the basis of product type, natural and organic personal care products market is segmented into skin care, hair care, cosmetics, oral care, etc. Skin care segment holds the largest market share in terms of both volume and value. Manufacturers are focusing on widening their natural and herbal product lines to meet the increasing consumer demands.
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