A restaurant is a business unit serving food and drinks. Restaurants are categorized into various types depending upon menu style, preparation methods, pricing and service style. Some of the examples are casual pizza parlours, Quick Service Restaurants (QSR), fast food chains, fine dining, casual dining, takeaway units, and others. Restaurants usually base their menu around a theme, which is a basis for de´cor, music and the complete restaurant environment.
Restaurants are becoming a common destination for food, especially for youngsters with high disposable income and less time to cook at home. Restaurant owners are taking advantage of this situation and offering food services throughout the day, starting from morning breakfast, brunch, lunch meals to dinner. Franchising of fast food joints, restaurants and even food products and ingredients is a current trend, which is contributing to the growth of the global restaurant market. Major players in the fast food industry are offering franchise to domestic as well as overseas market. This is helping them to expand their customer base and increase profit.
A rise in healthy eating trend has influenced restaurants to include organic food, beverages and food with lesser trans-fat in their menus. Quick service restaurants are also introducing freshly prepared salads and freshly cut meats in their standard menus. QSR menus are introducing whey protein as the primary ingredient to their on-the-go breakfast servings to increase their nutritional value. In addition, QSRs are offering customized food menu wherein consumers can design their meals according to their tastes and calorie requirement.
Restaurant owners are leveraging the increased usage of internet, social media and smartphones to their benefit as well. People can check and compare menus of restaurants, provide and read food and service reviews and make choices based on them. The Internet and social media are proving to be a large marketing platform for restaurants.
ASDReport.com has a good collection of reports on restaurants market. These reports cover various topics and products related to restaurants market like, full-service restaurants, restaurant furniture, restaurant enzyme cleaners and much more.