The global general personal care industry is driven by trends in the market and keeps on changing according to the latest fashions. Personal care products include personal hygiene and care products such as deodorants, earplug, mosquito killer, adult diaper, condom and others. It also includes personal care appliances such as wheeled walker, nose & ear trimmer, electric razors and toothbrushes, etc. The global general personal care industry deals with several other industries in order to manufacture personal care products. Personal care product packaging industry and personal care ingredients play a major role in driving the personal care market.
Demand for personal care products is growing across men and women segments and it is also the major growth driver for personal care ingredients industry. The personal care ingredients market is segmented into conditioning polymers, antimicrobials, hair fixative or styling polymers, emollients, skin lightening/whitening actives, rheology control agents, UV absorbers and surfactants. Surfactant segment is the highest revenue contributor. A rising demand for anti-ageing, sunscreens and bio-based products are driving the market for personal care products.
Packaging plays a vital role in personal care market. It not only provides a detailed information on the ingredients used but also improves the consumer’s perception regarding a brand. Manufacturers are leveraging personal care product packaging to attract customers through visual appeal and unique branding. The global personal care product packaging is segmented into flexible packaging, rigid plastics, paper, glass, metal and others. The flexible packaging segment is expected to dominate the overall personal care product packaging, followed by rigid plastics.
Factors such as increasing disposable income, greater product awareness, and rise in organized retail are the primary drivers for the global general personal care products market. The major challenge for the industry is to maintain a balance between price and quality. Other challenges are increasing raw material expenses and rise in packaging cost.
ASDReport.com has extensive collection of reports on general personal care market. The reports cover various products related to personal care market like mosquito killer, personal hygiene products, adult diapers and much more.