The global men’s care market is propelled by increasing beauty consciousness among men and growing interest in their personal look and appearance. Men’s care products traditionally include toiletries, cosmetics and shaving products, however, demand for men’s beauty products is also now rising around the globe. Furthermore, consumers have also started using electric grooming equipment such as trimmers, electric shavers and more. Men have become more brand conscious and choose products customized as per their age and skin.
Broadly, the global men’s care market is segmented into shaving products and toiletries. Shaving products include pre-shave products, post-shave products, razors and blades. Male toiletries segment is further divided into bath & shower products, skin care, hair care and deodorants. Bath and shower products are used more than any other product in men’s care market. With increasing beauty consciousness among men consumers, facial skin care, sun care products and hair conditioners markets are also expected to grow in near future.
Men’s care market is highly dynamic due to its dependence on style and trends, which changes with time. In order to maintain demand for men’s products even after maturity, manufacturers are continuously adding value to their existing product line along with increasing their range of product offerings. Consequently, some of the women cosmetic products such as self-tan and anti-aging products have also been introduced to the men’s care segment as well.
The men’s care market is primarily driven by metrosexual culture. Factors such rising disposable income, increasing acceptance of men’s grooming products, rising demand for natural and organic skin care products, growing awareness about personal care and product innovations are further boosting the men’s care market growth. Furthermore, effective advertising and marketing of men’s care products, especially, by male sportsmen, celebrities and film personalities are significantly contributing to the market growth.
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