Hair care is one of the major segments of overall personal care market. Hair care comprise various products used to nourish and prevent any hair damage caused due to pollution, dryness or other factors. These products are either made from synthetic or natural ingredients, and they are generally claimed to improve the texture and quality of hair. There are various types of hair care products available in the market, which can be broadly segmented into shampoo, hair color, conditioner and other hair styling products. Of these, shampoos control the largest share of the global hair care market.
Women constitute the largest consumer base of hair care industry; however, market for men hair care products is also witnessing a growth because of changing grooming and styling preferences among younger male consumers. In addition, the hair care market is expected to witness growth in developed countries like USA, United Kingdom, Japan, Germany and China because of increasing aging population. Innovative marketing strategy opted by the leading companies is also one of the factors contributing towards the growth of global hair care market. However, higher raw material cost and threat from fake hair care products are the key deterrents for the growth of hair care market.
Geographically, North America controls the largest hair care market followed by Europe. Asia is expected to witness higher growth rate owing to increasing disposable income, improving lifestyle and increasing awareness regarding hair hygiene and care.
Preference for natural and organic hair care products is also growing due to increasing awareness about harmful impacts of synthetic chemicals used in the hair care products. In line with overall hair care market, shampoos also constitute the highest share in organic hair care market.
Professional hair care products are distributed through various distribution channels like spa and salons, online stores, supermarkets & hypermarkets and others. Hair care market is highly competitive with leading companies competing on the basis of various product offerings.
ASDReport.com has an extensive collection of reports on hair care market. These reports cover various hair products like hair serum, hair shampoo, hair removal, hair colours and much more.