The underwear market is majorly driven by style and fashion along with comfort and novelty. The industry is continuously involved in new fabric developments and innovations across trendy and more comfortable garments design.The underwear industry offers different styles of underwear for men and women. The global underwear market can be segmented into men’s underwear, lingerie, swimwear, beachwear and others.
Men’s underwear market is driven by a rise in disposable income and increasing preference for branded underwear which offers better comfort and fit. Men’s underwear are generally of two types: Upper body wears and lower body wears. Upper body wears or undershirt protects torso and they include vest, sleeved vest and muscle vest. Lower body wears, also known as briefs, cover waist and legs and generally includes regular briefs, boxer shorts and trunks. Of total underwear market, briefs hold the largest market share. Growing adoption of functional underwear is a major trend in men’s underwear market.
Lingerie refers to undergarments worn by women, which helps to enhance the appeal. Lingerie can be divided into bras, panties, loungewear, daywear, shapewear and sleepwear. Various factors affecting the lingerie market are changing consumer lifestyles, innovation in fabric usage and latest trends in style and fashion. The increasing trend of wearing innerwear as outerwear is greatly benefitting the lingerie market, which has resulted in emergence of products such as camisoles in trendy colours and T-shirts with built-in bras.
Demand for swimwear and beachwear is growing because of rising interest in swimming as a lifestyle recreational sport and as a fitness activity; the rising preference for beachside family vacations; relaxed dress codes; and development of beaches and other waterfront areas for tourists. In addition, consumer preference for fashionable and technologically advanced swimwear or beachwear such as thermal swimwear and UV-protection swimsuits is growing.
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