Meat & poultry products are animal derived food items that have high protein content as well as constitute other nutrients like vitamins, zinc, iron, fatty acids and others. Broadly, the market is classified into two types; red meat and white meat. Red meat majorly constitutes pork, beef and lamb meat whereas turkey and chicken meat are known as white meat.
Overall, poultry products have high demand as compared to red meat because of their lower price and easy availability. In addition, poultry is easy to produce because of their shorter production cycle, selective breeding and improved feed additives. However, rising outbreaks of highly pathogenic avian influenza (HPAI) in birds and in feed stocks pose major threat to global trade.
Population growth and rising demand for halal meat are some of the major factors bolstering growth of the global meat and poultry market. However, factors such as changing production across geographies, volatile feed prices, governmental regulations concerning animal diseases & healthcare and demand fluctuations for specific meat products are major challenges impacting the market.
By geography, meat market is stagnant in developed regions; however, demand in developing countries like Brazil, China, India and Russia are driving the market growth.
Growing meat and poultry market is also causing environmental concerns because of release of high amount of greenhouse gases into the environment, which is estimated to be around 15% of the earth’s annual emissions. Well-managed pasture systems can improve carbon sequestration, thereby helping in reducing the greenhouse gas emissions.
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