Soaps are generally prepared from fats and oils obtained from plant or animal sources. Soaps are used for cleaning purposes and they act as cleansers, detergents or personal hygiene soaps. Difference between cleansers and personal hygiene soaps is the latter does not contain harsh abrasives. Soaps could be soft, hard and everything in-between. Whereas, bath products can be segmented into shower products, liquid bath products, bath additives and bar soaps. Of these, shower products segment dominate the market and include products like shower gels, creams, mousses, body shampoo body, polishers, exfoliates, loofah, bath brush and foot scrubs.
Liquid bath products constitute the second largest segment of the bath products market and it comprises all soap products manufactured in liquid or gel form. Convenience of using liquid soaps and reduced exchange of germs between users have made them very popular among consumers. However, liquid bath products are most non-environment friendly segment because manufacturing and packaging of liquid soaps uses more energy and raw materials than its bar variants.
Generally, hypermarkets, supermarkets and drugstores are the key distribution channels that stock up soap & bath products. Of these, supermarkets and hypermarkets are the most common distribution channels that provide customers with a wide range of products to choose from.
Factors like growing health & hygiene awareness, increasing exposer to soap & bath products through various marketing channels, product innovations and preference for aesthetically appealing products with variety of fragrances and ingredients have accelerated the market demand.
Customers are becoming aware about the harsh chemicals used in soap & bath products. Use of such products could cause various health related problems like allergies, hair & scalp problems and increasing risk of certain cancers. These factors have led to growing affinity towards organic and natural products made from organic botanicals, infused with herbal oils, mineral-rich salts and moisturizing butters.
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