Innovative marketing and pricing strategies, market penetration and variable product portfolio remain the key factors inducing differentiation among manufacturers. Key distribution channels include hypermarkets & supermarkets, on-trade (hotels, bars and restaurants) and convenience stores. Hypermarkets & supermarkets dominate channel distribution due to emergence of strong retail networks globally.
Global soft drinks market is highly competitive with the presence of many big companies like Coca Cola, PepsiCo, Red Bull, Tingyi, among others. With rise in introduction of organic alternatives, consumers are increasingly opting for drinks manufactured with all-natural ingredients. Moreover, growing consumer concerns about sugar content and artificial flavourings have led to a switch to healthier substitutes such as soft drinks with natural sweeteners. RTD tea & coffee has emerged as another healthier alternative to soft drinks due to their low sugar content.
Factors like massive urbanization and westernization in developing nations are expected to fuel growth of global soft drinks market. However, changing consumer preferences, imposition of soda/sugar tax and stringent government regulations may hamper high sugar carbonated soft drinks market.
With non-alcoholic beverages gaining popularity among consumers, adult soft drinks offer a sophisticated & premium alternative to alcoholic drinks. Consequently, companies are launching differentiated products replicating flavours associated with alcoholic drinks with more mature taste and preferences. The segment is expected to grow further due to moderation & avoidance of alcoholic drinks due their long-term health impacts.
ASDReport.com has good collection of reports on soft drinks market. The reports provide market insights on products and segments related to soft drinks market like carbonates, nectars, soft drinks packaging, soft drink producers, non-alcoholic beverages, soft and hot drink and much more.