Personal hygiene or personal care along with continuous grooming is necessary in order to keep good health and maintain a healthy social and psychological status. Personal care market is majorly categorized into two segments: Personal care products and personal care appliances.
Personal care products have become an integral part of consumer’s life. These products include toiletries, skin care, hair care, fragrances convenience products and others. Personal care products use various sources; both natural as well as synthetic. General chemical ingredients include metallic salts of fatty acid and high-end cosmeceuticals. Toiletries and skin care control major share of the personal care products market. Baby care market is another booming segment in this industry and products in this segment range from skin & hair care to baby food.
Personal care appliances have also become immensely popular due to the continuous innovations and developments in technology. These appliances include hair and beard trimmers, massagers, electric toothbrushes, hair setters and clippers, etc.
Increased awareness and concerns regarding chemicals affecting skin, beauty and health have resulted in an emerging trend of a shift towards natural or organic personal care products. These products are composed of natural ingredients which can provide anti-oxidation properties to improve skin immunity. Organic products also minimize the environmental impact by utilizing the recycled materials and less energy-intensive manufacturing processes.
In addition to products, manufacturers are also focusing innovative packaging of personal care products. Demand for flexible, compact, sustainable and durable packaging solutions have risen. Packaging has also become important in order to attract consumers by improving the aesthetic design.
Continuous product innovation, changing consumer trends, growing inspiration to look young and charming, increasing public awareness for improving health and quality of life, increased purchasing power of consumers are some of the key market drivers. However, rising packaging expenses, increasing cost of raw materials and providing value for money are the major challenges faced by the industry.
ASDReport.com has a good collection of reports on personal hygiene/personal care. These reports cover market studies on various products and treatments related to personal care industry, like, surfactants, weight loss and management, baby disposable diapers, and much more.