Table of Content

1 INTRODUCTION 23
1.1 OBJECTIVES OF THE STUDY 23
1.2 MARKET DEFINITION 23
1.3 INCLUSIONS & EXCLUSIONS 23
TABLE 1 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE: INCLUSIONS & EXCLUSIONS 23
TABLE 2 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE: INCLUSIONS & EXCLUSIONS 24
TABLE 3 FEMININE HYGIENE PRODUCTS MARKET, BY REGION: INCLUSIONS & EXCLUSIONS 24
1.4 MARKET SCOPE 25
1.4.1 MARKETS COVERED 25
FIGURE 1 FEMININE HYGIENE PRODUCTS MARKET SEGMENTATION 25
1.4.2 YEARS CONSIDERED FOR THE STUDY 25
1.5 CURRENCY 26
1.6 LIMITATIONS 26
1.7 STAKEHOLDERS 26

2 RESEARCH METHODOLOGY 27
2.1 RESEARCH DATA 27
FIGURE 2 FEMININE HYGIENE PRODUCTS MARKET: RESEARCH DESIGN 27
2.1.1 SECONDARY DATA 28
2.1.1.1 Key data from secondary sources 28
2.1.2 PRIMARY DATA 29
2.1.2.1 Key data from primary sources 29
2.1.2.2 Key industry insights 30
2.1.2.3 Breakdown of primary interviews 30
2.2 MARKET SIZE ESTIMATION 31
FIGURE 3 MARKET SIZE ESTIMATION (DEMAND SIDE): FEMININE HYGIENE PRODUCTS MARKET 31
FIGURE 4 MARKET SIZE ESTIMATION (SUPPLY SIDE): FEMININE HYGIENE PRODUCTS MARKET 32
2.3 MARKET ENGINEERING PROCESS 32
2.3.1 BOTTOM-UP APPROACH 33
FIGURE 5 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 33
2.3.2 TOP-DOWN APPROACH 33
FIGURE 6 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 33
2.4 DATA TRIANGULATION 34
2.5 ASSUMPTIONS 35
2.6 LIMITATIONS 35

3 EXECUTIVE SUMMARY 36
TABLE 4 FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT, 2020 & 2025 37
FIGURE 7 SANITARY PADS SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF FEMININE HYGIENE PRODUCTS MARKET IN 2019 37
FIGURE 8 DISPOSABLE SEGMENT ACCOUNTED FOR A LARGER SHARE OF FEMININE HYGIENE PRODUCTS MARKET IN 2019 38
FIGURE 9 ASIA PACIFIC EXPECTED TO LEAD THE FEMININE HYGIENE PRODUCTS MARKET FROM 2020 TO 2025 38

4 PREMIUM INSIGHTS 39
4.1 OVERVIEW OF THE FEMININE HYGIENE PRODUCTS MARKET 39
FIGURE 10 RISING AWARENESS ABOUT MENSTRUAL HYGIENE IS A MAJOR FACTOR DRIVING THE FEMININE HYGIENE PRODUCTS MARKET 39
4.2 FEMININE HYGIENE PRODUCTS MARKET, BY REGION 39
FIGURE 11 FEMININE HYGIENE PRODUCTS MARKET IN ASIA PACIFIC PROJECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 39
4.3 ASIA PACIFIC FEMININE HYGIENE PRODUCTS MARKET, BY TYPE AND COUNTRY 40
FIGURE 12 SANITARY PADS SEGMENT AND CHINA ESTIMATED TO ACCOUNT FOR THE LARGEST SHARE OF THE MARKET IN ASIA PACIFIC IN 2020 40
4.4 FEMININE HYGIENE PRODUCTS MARKET, BY MAJOR COUNTRIES 41
FIGURE 13 FEMININE HYGIENE PRODUCTS MARKET IN INDIA PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2020 TO 2025 41

5 MARKET OVERVIEW 42
5.1 INTRODUCTION 42
FIGURE 14 FEMININE HYGIENE PRODUCTS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 42
5.1.1 DRIVERS 43
5.1.1.1 Increasing female population & rapid urbanization 43
FIGURE 15 GLOBAL POPULATION, 2010-2020 43
FIGURE 16 GLOBAL FEMALE POPULATION, 2019 43
5.1.1.2 Rising female literacy and awareness of menstrual health & hygiene 44
FIGURE 17 GLOBAL FEMALE LITERACY RATE, 2010-2018 44
5.1.1.3 Rising disposable income of females and women empowerment 44
5.1.2 RESTRAINTS 45
5.1.2.1 Social stigma associated with menstruation and feminine hygiene products 45
5.1.3 OPPORTUNITIES 45
5.1.3.1 Developing eco-friendly feminine hygiene products 45
5.1.3.2 Growth opportunities in emerging countries 45
5.1.4 CHALLENGES 46
5.1.4.1 Impact of feminine hygiene products on the environment 46
5.1.4.2 Lack of facilities for menstrual hygiene management 46
5.1.4.3 Supply chain, trade, and economic disruptions due to the COVID-19 pandemic 47
5.2 PORTER’S FIVE FORCES ANALYSIS 48
FIGURE 18 PORTER’S FIVE FORCES ANALYSIS: FEMININE HYGIENE PRODUCTS MARKET 48
5.2.1 BARGAINING POWER OF SUPPLIERS 48
5.2.2 THREAT OF NEW ENTRANTS 49
5.2.3 THREAT OF SUBSTITUTES 49
5.2.4 BARGAINING POWER OF BUYERS 49
5.2.5 INTENSITY OF RIVALRY 49

6 INDUSTRY TRENDS 50
6.1 MACROECONOMIC INDICATORS 50
6.1.1 FEMALE LITERACY RATE 50
TABLE 5 FEMALE LITERACY RATE, BY COUNTRY, 2015-2019 50
6.1.2 HUMAN DEVELOPMENT INDEX (HDI) 51
TABLE 6 HUMAN DEVELOPMENT INDEX, 2019 51
6.1.3 URBANIZATION 52
TABLE 7 URBAN POPULATION, 2019 52
6.1.4 PER CAPITA INCOME 53
TABLE 8 PER CAPITA INCOME, 2019 53
6.2 VALUE CHAIN ANALYSIS 54
FIGURE 19 VALUE CHAIN ANALYSIS: MAXIMUM VALUE IS ADDED DURING THE RAW MATERIAL SUPPLIERS PHASE 54
6.2.1 PROMINENT COMPANIES 55
6.2.2 SMALL & MEDIUM ENTERPRISES 55
6.3 RAW MATERIAL ANALYSIS 55
6.3.1 SUPERABSORBENT POLYMER (SAP) 55
6.3.2 POLYPROPYLENE (PP) 55
6.3.3 POLYETHYLENE (PE) 56
6.3.4 MEDICAL GRADE SILICONE 56
6.4 AVERAGE SELLING PRICE TREND ANALYSIS 56
TABLE 10 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY REGION (USD) 56
6.5 REGULATORY LANDSCAPE 57
TABLE 11 FEMININE HYGIENE PRODUCT STANDARDS & REGULATIONS, BY COUNTRY 57
6.6 COVID-19 IMPACT 58
6.6.1 INTRODUCTION 58
6.6.2 COVID-19 HEALTH ASSESSMENT 58
FIGURE 20 COUNTRY-WISE SPREAD OF COVID-19 58
6.6.3 COVID-19 ECONOMIC ASSESSMENT 59
FIGURE 21 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 59
6.6.3.1 COVID-19 Impact on the Economy?Scenario Assessment 60
FIGURE 22 CRITERIA IMPACTING THE GLOBAL ECONOMY 60
FIGURE 23 SCENARIOS OF COVID-19 IMPACT 61
6.7 IMPACT OF COVID-19 ON FEMININE HYGIENE PRODUCTS MARKET 62
TABLE 12 UPDATE ON OPERATIONS BY MANUFACTURERS IN RESPONSE TO COVID-19 63

7 FEMININE HYGIENE PRODUCTS MARKET, BY DISTRIBUTION CHANNEL 65
7.1 INTRODUCTION 65
7.2 SUPERMARKET & HYPERMARKET 65
7.2.1 COVID-19 IMPACT ON SUPERMARKET & HYPERMARKET 65
7.3 E-COMMERCE 65
7.3.1 COVID-19 IMPACT ON E-COMMERCE 66
7.4 DEPARTMENT STORE 66
7.5 CONVENIENCE STORE 66
7.6 RETAIL PHARMACIES 66

8 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE 67
8.1 INTRODUCTION 68
FIGURE 24 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE, 2020 & 2025 (USD MILLION) 68
TABLE 13 FEMININE HYGIENE PRODUCTS MARKET SIZE, BY NATURE, 2018–2025 (USD MILLION) 68
8.1.1 DISPOSABLE 68
8.1.2 REUSABLE 69

9 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE 70
9.1 INTRODUCTION 71
FIGURE 25 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2020 & 2025 (USD MILLION) 71
TABLE 14 FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 71
TABLE 15 FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 71
9.2 SANITARY NAPKINS 72
TABLE 16 SANITARY NAPKINS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 72
TABLE 17 SANITARY NAPKINS MARKET SIZE, BY REGION, 2018–2025 (MILLION UNITS) 73
9.3 TAMPONS 73
TABLE 18 TAMPONS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 74
TABLE 19 TAMPONS MARKET SIZE, BY REGION, 2018–2025 (MILLION UNITS) 74
9.4 PANTY LINERS 74
TABLE 20 PANTY LINERS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 75
TABLE 21 PANTY LINERS MARKET SIZE, BY REGION, 2018–2025 (MILLION UNITS) 75
9.5 MENSTRUAL CUPS 75
TABLE 22 MENSTRUAL CUPS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 76
TABLE 23 MENSTRUAL CUPS MARKET SIZE, BY REGION, 2018–2025 (MILLION UNITS) 76
10 FEMININE HYGIENE PRODUCTS MARKET, BY REGION 77
10.1 INTRODUCTION 78
FIGURE 26 FEMININE HYGIENE PRODUCTS MARKET, BY KEY COUNTRIES, 2020-2025 78
TABLE 24 FEMININE HYGIENE PRODUCTS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 79
TABLE 25 FEMININE HYGIENE PRODUCTS MARKET SIZE, BY REGION, 2018–2025 (MILLION UNITS) 79
10.2 ASIA PACIFIC 79
FIGURE 27 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT 80
TABLE 26 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 80
TABLE 27 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (MILLION UNITS) 81
TABLE 28 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 81
TABLE 29 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 81
10.2.1 CHINA 82
10.2.1.1 China is the largest market for feminine hygiene products in Asia Pacific 82
TABLE 30 CHINA: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 82
TABLE 31 CHINA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 82
TABLE 32 CHINA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 83
10.2.2 INDIA 83
10.2.2.1 Fastest-growing market for feminine hygiene products in Asia Pacific 83
TABLE 33 INDIA: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 84
TABLE 34 INDIA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 84
TABLE 35 INDIA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 84
10.2.3 JAPAN 85
10.2.3.1 Increased female population and literacy fuel the demand for feminine hygiene products 85
TABLE 36 JAPAN: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 85
TABLE 37 JAPAN: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 85
TABLE 38 JAPAN: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 86
10.2.4 INDONESIA 86
10.2.4.1 Different initiatives by key players to spread awareness about menstrual hygiene is expected to spur the demand for feminine hygiene products 86
TABLE 39 INDONESIA: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 87
TABLE 40 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 87
TABLE 41 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 87
10.2.5 MALAYSIA 88
10.2.5.1 Government initiatives toward period poverty propel the market in this country 88
TABLE 42 MALAYSIA: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 88
TABLE 43 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 88
TABLE 44 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 89
10.2.6 THAILAND 89
10.2.6.1 Increase in female population to spur the feminine hygiene products market 89
TABLE 45 THAILAND: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 89
TABLE 46 THAILAND: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 90
TABLE 47 THAILAND: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 90
10.3 NORTH AMERICA 90
FIGURE 28 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT 91
TABLE 48 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 91
TABLE 49 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (MILLION UNITS) 91
TABLE 50 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 92
TABLE 51 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 92
10.3.1 US 92
10.3.1.1 The US is estimated to be the largest market in North America 92
TABLE 52 US: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 93
TABLE 53 US: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 93
TABLE 54 US: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 93
10.3.2 CANADA 94
10.3.2.1 Government initiatives toward menstrual hygiene management are expected to drive the market 94
TABLE 55 CANADA: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 94
TABLE 56 CANADA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 95
TABLE 57 CANADA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 95
10.3.3 MEXICO 95
10.3.3.1 Increase in female population to spur the demand for feminine hygiene products 95
TABLE 58 MEXICO: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 96
TABLE 59 MEXICO: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 96
TABLE 60 MEXICO: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 96
10.4 EUROPE 97
FIGURE 29 EUROPE: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT 97
TABLE 61 EUROPE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 98
TABLE 62 EUROPE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (MILLION UNITS) 98
TABLE 63 EUROPE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 98
TABLE 64 EUROPE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 99
10.4.1 GERMANY 99
10.4.1.1 Germany is the largest market for feminine hygiene products in Europe 99
TABLE 65 GERMANY: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 99
TABLE 66 GERMANY: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 100
TABLE 67 GERMANY: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 100
10.4.2 FRANCE 100
10.4.2.1 France accounted for the second-largest share in the European feminine hygiene products market 100
TABLE 68 FRANCE: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 101
TABLE 69 FRANCE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 101
TABLE 70 FRANCE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 101
10.4.3 ITALY 102
10.4.3.1 Government initiatives toward menstrual hygiene management are expected to drive the market in Italy 102
TABLE 71 ITALY: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 102
TABLE 72 ITALY: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 102
TABLE 73 ITALY: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 103
10.4.4 UK 103
10.4.4.1 The UK expected to be the fastest-growing market in Europe 103
TABLE 74 UK: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 103
TABLE 75 UK: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 104
TABLE 76 UK: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 104
10.4.5 POLAND 104
10.4.5.1 Female literacy is a major factor driving the European feminine hygiene products market 104
TABLE 77 POLAND: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 105
TABLE 78 POLAND: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 105
TABLE 79 POLAND: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 105
10.4.6 NORWAY 106
10.4.6.1 Increase in the female population is expected to spur the demand for feminine hygiene products in Norway 106
TABLE 80 NORWAY: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 106
TABLE 81 NORWAY: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 106
TABLE 82 NORWAY: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 107
10.5 SOUTH AMERICA 107
TABLE 83 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 107
TABLE 84 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (MILLION UNITS) 108
TABLE 85 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 108
TABLE 86 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 108
10.5.1 BRAZIL 109
10.5.1.1 Brazil was the largest market in South America in 2019 109
TABLE 87 BRAZIL: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 109
TABLE 88 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 109
TABLE 89 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 110
10.5.2 ARGENTINA 110
10.5.2.1 Increase in awareness about menstrual hygiene will drive the market 110
TABLE 90 ARGENTINA: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 110
TABLE 91 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 111
TABLE 92 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 111
10.5.3 CHILE 111
10.5.3.1 Increased female population is expected to drive the demand for feminine hygiene products 111
TABLE 93 CHILE: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 112
TABLE 94 CHILE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 112
TABLE 95 CHILE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 112
10.6 MIDDLE EAST & AFRICA 113
TABLE 96 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 113
TABLE 97 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY COUNTRY, 2018–2025 (MILLION UNITS) 113
TABLE 98 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 113
TABLE 99 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 114
10.6.1 SOUTH AFRICA 114
10.6.1.1 Government initiatives towards menstrual hygiene management to fuel the market 114
TABLE 100 SOUTH AFRICA: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 115
TABLE 101 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 115
TABLE 102 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 115
10.6.2 SAUDI ARABIA 116
10.6.2.1 Saudi Arabia is the fastest-growing market for feminine hygiene products 116
TABLE 103 SAUDI ARABIA: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 116
TABLE 104 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 116
TABLE 105 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 117
10.6.3 UAE 117
10.6.3.1 Higher per capita income is expected to spur the demand for feminine hygiene products 117
TABLE 106 UAE: MACROINDICATORS FOR THE FEMININE HYGIENE PRODUCTS MARKET 117
TABLE 107 UAE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 118
TABLE 108 UAE: FEMININE HYGIENE PRODUCTS MARKET SIZE, BY TYPE, 2018–2025 (MILLION UNITS) 118

11 COMPETITIVE LANDSCAPE 119
11.1 OVERVIEW 119
FIGURE 30 COMPANIES ADOPTED ORGANIC AND INORGANIC GROWTH STRATEGIES BETWEEN JANUARY 2017 AND OCTOBER 2020 119
11.2 MARKET EVALUATION FRAMEWORK 120
FIGURE 31 MARKET EVALUATION FRAMEWORK: 2020 SAW CAPACITY EXPANSIONS AND ACQUISITIONS LEADING THIS SPACE 120
11.3 MARKET SHARE ANALYSIS 121
11.3.1 MARKET SHARE ANALYSIS OF TOP PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET 121
11.3.2 REVENUE ANALYSIS OF TOP 5 MARKET PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET 121
11.4 KEY MARKET DEVELOPMENTS 123
TABLE 109 EXPANSIONS, 2017–2020 123
TABLE 110 PRODUCT LAUNCHES, 2017–2020 123
TABLE 111 PARTNERSHIPS, 2017–2020 124
TABLE 112 ACQUISITIONS, 2017–2020 124
TABLE 113 COLLABORATIONS, 2017–2020 124

12 COMPANY EVALUATION MATRIX AND COMPANY PROFILES 125
12.1 COMPANY EVALUATION QUADRANT MATRIX DEFINITIONS AND METHODOLOGY, 2019 125
12.1.1 STAR 125
12.1.2 EMERGING LEADERS 125
12.1.3 PERVASIVE 125
12.1.4 PARTICIPANTS 125
FIGURE 32 FEMININE HYGIENE PRODUCTS MARKET: COMPETITIVE LANDSCAPE MAPPING, 2019 126
12.2 COMPETITIVE BENCHMARKING 127
12.2.1 STRENGTH OF PRODUCT PORTFOLIO 127
FIGURE 33 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET 127
12.2.2 BUSINESS STRATEGY EXCELLENCE 128
FIGURE 34 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET 128
12.3 COMPANY PROFILES 129
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
12.3.1 PROCTER & GAMBLE 129
FIGURE 35 PROCTER & GAMBLE: COMPANY SNAPSHOT 129
12.3.2 KIMBERLY-CLARK CORPORATION 133
FIGURE 36 KIMBERLY-CLARK CORPORATION: COMPANY SNAPSHOT 133
12.3.3 JOHNSON & JOHNSON 138
FIGURE 37 JOHNSON & JOHNSON: COMPANY SNAPSHOT 138
12.3.4 UNICHARM CORPORATION 143
FIGURE 38 UNICHARM CORPORATION: COMPANY SNAPSHOT 143
12.3.5 ESSITY AKTIEBOLAG (PUBL) 147
FIGURE 39 ESSITY AKTIEBOLAG (PUBL): COMPANY SNAPSHOT 147
12.3.6 KAO CORPORATION 151
FIGURE 40 KAO CORPORATION: COMPANY SNAPSHOT 151
12.3.7 DAIO PAPER CORPORATION 154
FIGURE 41 DAIO PAPER CORPORATION: COMPANY SNAPSHOT 154
12.3.8 ONTEX 156
FIGURE 42 ONTEX: COMPANY SNAPSHOT 156
12.3.9 HENGAN INTERNATIONAL GROUP COMPANY LTD. 158
FIGURE 43 HENGAN INTERNATIONAL GROUP COMPANY LTD.: COMPANY SNAPSHOT 158
12.3.10 PREMIER FMCG 159
12.3.11 DRYLOCK TECHNOLOGIES 160
12.3.12 NATRACARE LLC 161
12.3.13 FIRST QUALITY ENTERPRISES, INC. 162
12.3.14 BINGBING PAPER CO., LTD. 163
12.4 SME MATRIX, 2019 164
12.4.1 STAR 164
12.4.2 EMERGING COMPANIES 164
12.4.3 PERVASIVE 164
12.4.4 EMERGING LEADERS 164
FIGURE 44 FEMININE HYGIENE PRODUCTS MARKET: EMERGING COMPANIES COMPETITIVE LEADERSHIP MAPPING, 2019 165
12.5 SME PROFILES 166
12.5.1 DIVA INTERNATIONAL INC. 166
12.5.2 PREMIER CARE INDUSTRIES 166
12.5.3 LAMBI 166
12.5.4 HYGIENIC ARTICLES 166
12.5.5 TZMO SA 167
12.5.6 TOSAMA 167
12.5.7 REDCLIFFE HYGIENE PRIVATE LIMITED 167
12.5.8 THE KEEPER, INC. 167
12.5.9 ALYK, INC 168
12.5.10 QUANZHOU HENGXUE WOMEN SANITARY PRODUCTS CO., LTD. 168
12.5.11 COTTON HIGH TECH, S.L. (COHITECH) 168
12.5.12 RAEL INC 168
12.5.13 SIRONA HYGIENE PVT LTD. 168
12.5.14 STERNE 169
12.5.15 MELUNA 169
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 170
13.1 DISCUSSION GUIDE 170
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 173
13.3 AVAILABLE CUSTOMIZATIONS 175
13.4 RELATED REPORTS 176
13.5 AUTHOR DETAILS 177