The displays market includes the complete range of display types and technologies used across different electronic and other devices. The display technology has come a long way from conventional displays such as Cathode Ray Tube (CRT) to modern flat panel display technologies. The latest display technology is Organic Light Emitting Diode (OLED), which is resulting in the gradual market shift from flat panel display type to flexible displays.
The global display market can be broadly categorized on the basis of application, type and technology. On the basis of type, various segments of the market are conventional, flexible, 3D and transparent displays. Technology wise, the market is divided into liquid crystal display (LCD), light emitting diode (LED), OLED, Liquid Crystal on Silicon (Lcos), E-Paper, Digital Light Processing (DLP), Active Matrix OLED and plasma technologies. Moreover, on the basis of application, the market is segmented majorly into consumer electronics, retail and banking, military, advertising and public display and medical & industrial. The consumer electronics segment holds the largest share of the total market, which is further segmented into television, smartphone, E-reader and others.
Retail display segment is further divided into touch screen and non-touch screen. Touch screens are of two types: Capacitive and resistive. Resistive touch screen displays are primarily used in Point of Sale (POS) systems, whereas capacitive touch screens are majorly found in smartphones, tablets and PC displays. Retail display market is increasingly inclining towards interactive displays which enable increased human engagement. Interactive devices such as kiosks, interactive whiteboards, POS, interactive digital signage are gaining popularity. Manufacturers are also expected to introduce advanced technologies to implement Augmented Reality (AR) with the use of gesture control and holographic displays.
Display market has gained much importance with the increasing dependence of latest devices and technologies. The global display market is driven by various factors such as increasing demand for improved image and video quality, declining prices of display technologies and growing gaming and 3D cinema industry.
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