Europe alcoholic ready-to-drink (RTDs)/high strength premixes market is growing at a CAGR of 0.55% during the forecast period of 2019-2027. Modernization and urbanization, rising financial status of the population and the subsequent change in their lifestyle coupled with the changing alcoholic consumption habits are encouraging the market growth in Europe.
The market is segmented on the basis of four major product types, which include Spirit-based RTDs, Wine-based RTDs, High-Strength Premixes and Malt-based RTDs. The market segmentation based on distribution channel is classified into liquor specialist stores, supermarkets & hypermarkets, duty-free stores and other distribution channels.
Although the market looks promising for the forecasted years, there is a chance that it might face certain restraints due to the growing awareness regarding harmful effects that can be caused by the consumption of alcoholic drinks, heavy taxation and duties by some governments and certain religious/cultural beliefs.
Some of the leading companies in the market are Suntory Spirits Ltd., Bacardi Limited, Global Brands Ltd, The Boston Beer Company, Inc., Radico Khaitan, Distell Group Limited, Diageo Plc., Brown-Forman Corp., Anheuser Busch InBev. and Halewood International Ltd.