Table of Content

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. LIQUOR SPECIALIST STORES & SUPERMARKETS/HYPERMARKETS ARE MAJOR DISTRIBUTORS
3.2.2. ONLINE RETAILING IS THE FASTEST GROWING DISTRIBUTION CHANNEL
3.2.3. GROWING PROMINENCE OF NEW & ETHNIC FLAVORS

4. MARKET DYNAMICS
4.1. MARKET SCOPE & DEFINITION
4.2. MARKET DRIVERS
4.2.1. GROWING INTEREST TOWARDS LOW ALCOHOL CONTENT DRINKS
4.2.2. CHANGING LIFESTYLE AND ALCOHOL CONSUMPTION HABITS
4.2.3. INCREASED DEMAND FROM YOUTH
4.2.4. RISE IN MARKETING AND PROMOTIONS BY RETAILERS
4.3. MARKET RESTRAINTS
4.3.1. HARMFUL EFFECTS CAUSED BY THE CONSUMPTION
4.3.2. TAXATION CONSTRAINT
4.4. MARKET OPPORTUNITIES
4.4.1. INCLINATION OF GROWTH TOWARDS EMERGING COUNTRIES
4.4.2. NEW PRODUCT DEVELOPMENT AND PACKAGING INNOVATIONS
4.5. MARKET CHALLENGES
4.5.1. EASY AVAILABILITY OF ALTERNATIVES
4.5.2. REGULATIONS ON ADVERTISING

5. MARKET BY DISTRIBUTION CHANNELS
5.1. SUPERMARKETS & HYPERMARKETS
5.2. LIQUOR SPECIALIST STORE
5.3. DUTY-FREE STORES
5.4. ONLINE RETAILING
5.5. OTHER DISTRIBUTION CHANNELS

6. KEY ANALYTICS
6.1. PORTER’S FIVE FORCE MODEL
6.1.1. THREAT OF NEW ENTRANTS
6.1.2. THREAT OF SUBSTITUTE’S
6.1.3. BARGAINING POWER OF SUPPLIERS
6.1.4. BARGAINING POWER OF BUYERS
6.1.5. THREAT OF COMPETITIVE RIVALRY
6.2. OPPORTUNITY MATRIX
6.3. VENDOR LANDSCAPE

7. GEOGRAPHICAL ANALYSIS - EUROPE
7.1. UNITED KINGDOM
7.1.1. UNITED KINGDOM MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
7.1.2. MARKET SHARE ANALYSIS
7.2. GERMANY
7.2.1. GERMANY MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
7.2.2. MARKET SHARE ANALYSIS
7.3. FRANCE
7.3.1. FRANCE MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
7.3.2. MARKET SHARE ANALYSIS
7.4. ITALY
7.4.1. ITALY MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
7.4.2. MARKET SHARE ANALYSIS
7.5. SPAIN
7.5.1. SPAIN MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
7.5.2. MARKET SHARE ANALYSIS
7.6. SWITZERLAND
7.6.1. SWITZERLAND MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
7.6.2. MARKET SHARE ANALYSIS
7.7. RUSSIA
7.7.1. RUSSIA MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
7.7.2. MARKET SHARE ANALYSIS
7.8. POLAND
7.8.1. POLAND MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
7.8.2. MARKET SHARE ANALYSIS
7.9. REST OF EUROPE

8. COMPANY PROFILES
8.1. ANHEUSER BUSCH INBEV
8.2. BACARDI LIMITED
8.3. THE BOSTON BEER COMPANY, INC.
8.4. BROWN-FORMAN CORP.
8.5. DIAGEO PLC
8.6. DISTELL GROUP LIMITED
8.7. EUROPE BRANDS LTD
8.8. HALEWOOD INTERNATIONAL LTD
8.9. RADICO KHAITAN
8.10. SUNTORY SPIRITS LTD


List of Tables
TABLE 1. EUROPE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 2. IMPORTANT FACTORS INFLUENCING ONLINE PURCHASE OF ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES
TABLE 3. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY DISTRIBUTION CHANNELS, 2019-2027, (IN $ BILLION)
TABLE 4. OPPORTUNITY MATRIX
TABLE 5. VENDOR LANDSCAPE
TABLE 6. EUROPE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)


List of Figures
FIGURE 1. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY DISTRIBUTION CHANNELS, 2018 & 2027 (IN %)
FIGURE 2. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2027 (IN $ BILLION)
FIGURE 3. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY LIQUOR SPECIALIST STORE, 2019-2027 (IN $ BILLION)
FIGURE 4. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY DUTY-FREE STORES, 2019-2027 (IN $ BILLION)
FIGURE 5. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY ONLINE RETAILING, 2019-2027 (IN $ BILLION)
FIGURE 6. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2027 (IN $ BILLION)
FIGURE 7. PORTERS FIVE FORCE ANALYSIS
FIGURE 8. EUROPE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 9. UNITED KINGDOM ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 10. UNITED KINGDOM ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 11. UNITED KINGDOM MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 12. GERMANY ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 13. GERMANY ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 14. GERMANY MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 15. FRANCE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 16. FRANCE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 17. FRANCE MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 18. ITALY ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 19. ITALY ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 20. ITALY MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 21. SPAIN ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 22. SPAIN ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 23. SPAIN MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 24. SWITZERLAND ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 25. SWITZERLAND ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 26. SWITZERLAND MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 27. RUSSIA ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 28. RUSSIA ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 29. RUSSIA MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 30. POLAND ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 31. POLAND ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 32. POLAND MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 33. REST OF EUROPE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)



List of Figures


FIGURE 1. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY DISTRIBUTION CHANNELS, 2018 & 2027 (IN %)
FIGURE 2. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY SUPERMARKETS & HYPERMARKETS, 2019-2027 (IN $ BILLION)
FIGURE 3. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY LIQUOR SPECIALIST STORE, 2019-2027 (IN $ BILLION)
FIGURE 4. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY DUTY-FREE STORES, 2019-2027 (IN $ BILLION)
FIGURE 5. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY ONLINE RETAILING, 2019-2027 (IN $ BILLION)
FIGURE 6. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2027 (IN $ BILLION)
FIGURE 7. PORTERS FIVE FORCE ANALYSIS
FIGURE 8. EUROPE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 9. UNITED KINGDOM ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 10. UNITED KINGDOM ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 11. UNITED KINGDOM MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 12. GERMANY ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 13. GERMANY ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 14. GERMANY MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 15. FRANCE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 16. FRANCE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 17. FRANCE MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 18. ITALY ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 19. ITALY ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 20. ITALY MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 21. SPAIN ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 22. SPAIN ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 23. SPAIN MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 24. SWITZERLAND ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 25. SWITZERLAND ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 26. SWITZERLAND MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 27. RUSSIA ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 28. RUSSIA ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 29. RUSSIA MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 30. POLAND ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)
FIGURE 31. POLAND ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY PRODUCTS, 2018 & 2027 (IN %)
FIGURE 32. POLAND MARKET SHARE ANALYSIS, 2017 & 2018 (IN %)
FIGURE 33. REST OF EUROPE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, 2019-2027 (IN $ BILLION)

 

List of Tables


TABLE 1. EUROPE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 2. IMPORTANT FACTORS INFLUENCING ONLINE PURCHASE OF ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES
TABLE 3. EUROPE ALCOHOLIC READY-TO-DRINKS (RTD) & HIGH STRENGTH PREMIXES MARKET, BY DISTRIBUTION CHANNELS, 2019-2027, (IN $ BILLION)
TABLE 4. OPPORTUNITY MATRIX
TABLE 5. VENDOR LANDSCAPE
TABLE 6. EUROPE ALCOHOLIC READY-TO-DRINK (RTDS)/HIGH STRENGTH PREMIXES MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)