The North America alcoholic ready-to-drink (RTDs)/high strength premixes market is anticipated to grow at -0.32% (negative) of CAGR during the forecast period of 2019-2027. The rising disposable income, changing lifestyle habits and growing interest in low-alcohol content drinks are the prime drivers responsible for the growth of the market.
The market is segmented on the basis of distribution channels and product types. The online retailing is expected to increase its share in the market over the coming years. Also, new product development and packaging innovations could present this already matured market with certain opportunities. However, the market is facing some challenges, owing to the anti-alcohol campaigns, stringent rules and regulations on advertising of alcoholic products and ease in the availability of inexpensive alternative alcoholic products. The United States and Canada are the key economies studied for this region in the market.
Some of the top players in the market are Global Brands Ltd, Diageo Plc., The Boston Beer Company, Inc., Anheuser Busch InBev, Bacardi Limited, Suntory Spirits Ltd., Radico Khaitan, Brown-Forman Corp., Suntory Spirits Ltd., Distell Group Limited and Suntory Spirits Ltd.