While the number of people genuinely affected by intolerance to lactose or gluten remains low, many consumers continue to perceive products labelled as lactose-free and gluten-free as healthier compared to conventional ones. According to the Austrian Nutrition Society (?GE), only 10-15% of the Austrian population is affected by lactose intolerance. The Austrian Committee for Coeliac Disease claims that merely 1% of the total Austrian population is affected by intolerance to gluten. Nonetheless,...
Euromonitor International’s Free From in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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