Free from gluten and lactose diets have become somewhat a synonym for a healthy lifestyle in Denmark. The main reason behind the growing popularity of free from products is that Danes, to an increasing degree, want to decide what they put into their bodies all the way to the last detail. Free from lactose products continue to gain popularity. This is also a result of Danes’ increasing self- education about food and nutrition - even though the ratio of lactose intolerant Danes remains stable at a...

Euromonitor International’s Free From in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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