Table of Content

Rtds in Serbia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
On-trade volume sales of RTDs are hit severely by foodservice closures in 2020
The total average unit price of RTDs decreases due to the lowering share of on-trade sales in 2020
Rubin AD launches new product in spirit-based RTDs
RECOVERY AND OPPORTUNITIES
Total volume sales of RTDs expected to bounce back in 2021 with the reopening of foodservice and the increasing availability of the products in retail
New product developments and marketing activities likely to increase
E-commerce set to benefit amid the retailing modernisation trend in Serbia
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2015-2020
Table 2 Sales of RTDs by Category: Total Value 2015-2020
Table 3 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 4 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 10 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 11 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 12 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 13 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 1 Research Sources