Motion picture & movies control the prominent share of the entertainment and leisure market and the sector has witnessed a paradigm shift across production, technologies and customer expectations. Broadly, motion picture & movie includes production, distribution & advertising and exhibition of movies. Revenue generation for the motion picture & movie sector is not just confined to theatres or cinema halls, but it has progressed to include other revenue windows like, home videos, syndication, network television, video games and merchandising.
Motion picture & movie market is undergoing technological shift from conventional cinema to digital cinema. Digital cinema uses digital technology for distribution and projection of movies. Digital movies are projected through digital projectors and are distributed over the internet and through hard discs, advanced blu ray optical discs and dedicated satellite links. Digitization has helped in improving the overall viewer experience and augmented overall growth of the industry through coherent picture quality and made the distribution process more efficient. In addition, cinema halls are being transformed from 2D to 3D and even the industry is witnessing emergence of more advanced 4D and 5D technologies which are not yet adopted by mainstream cinema but are mostly used in short length movies.
Online movie is another significant trend which has facilitated growth of motion pictures and movie sector. It enables customers to use various streaming platforms to watch movies online free of cost or by paying a lower cost. Popularity of online movies has majorly been augmented by various advantages it offers, such as, ease of access, streaming and downloading options, and convenience of watching movies.
Piracy and protecting content rights is the major challenge faced by motion picture & movie sector. However, it is expected that stringent government regulations, new streaming and downloading services and digital content storage will help to curb piracy and protect content rights.
ASDReport.com offers good repository of reports on motion pictures & movies sector. The reports cover various technologies and topics related to the industry like, video-as-a-service, video on demand, video streaming, digital video recorder, still images, digital rights management, and much more.