Media industry is a collection of businesses that produce and distribute motion pictures, music, radio and television programs, commercials along with audio and video, games and publishing.
Considering increase in adoption of digital technologies among consumers, media companies need to alter the way they have been targeting, reaching and retaining the customers. As the trend is shifting from time-bound broadcasting of television and radio programs to always available online video streaming, video on demand, IPTV and the internet based services, advertising agencies are in greater need of creating different strategies to maximize the output. Advertising through internet services is also becoming a challenge with increasing use of ad blocker programs.
Digital cinema is the current technology which is being used by motion picture & movie market for distribution and projection of cinemas. This has enabled cinema halls to transform their display technologies from 2D to 3D and even some of the cinema halls are using 4D technology to enhance customer experience.
Movies are also being distributed through online streaming, due to advancement of cloud services and high-speed internet. Cloud service has also introduced online music streaming over the internet, which has been possible due to developments in mobile and smartphone technologies. Smartphones and tablets have enabled mobility and are promoting digitization of books, magazines and newspapers as well. Availability of digital e-readers and several e-reader apps are making it easier to purchase, read and store digitally published media for readers.
The gaming industry has been greatly influenced by current advancements. They are being moved from traditional PC and gaming consoles to smartphones and tablets. Gaming industry is betting heavily and virtual reality, although cost is major restrain currently.
Digital media has impeded the growth of print media the most due to availability of free content on the internet. This has led many newspaper and magazine companies to go online and start selling subscriptions to sustain in business.
ASDReport.com provides an excellent coverage on media industry. The reports cover technologies and market studies on various media subsectors like, publishing, motion pictures & movie, DVD and Blu Ray, music, publishing and general media.