Broadcasting is the delivery of video and audio content to distributed audience through electronic mass communication medium, by using the electromagnetic spectrum (radio waves). The broadcasting equipment includes public radio, commercial radio, amateur radio, television, closed- circuit TV and amateur television. There are different methods of broadcasting such as radio broadcasting, television broadcasting, telephone broadcasting, cable radio (FM radio), direct broadcast satellite (direct to home broadcast) and webcasting. Basically, broadcasting industry can be segmented into commercial broadcasting, public broadcasting and community broadcasting. The industry majorly derives its revenue through commercial broadcasting, which includes privately owned stations, channels and networks; in contrast, public broadcasting is normally a non-profit segment which includes publically owned networks or stations funded by government or foundations.
Global television and broadcasting industry is constantly developing due to development of innovative technologies and multimedia broadcasting channels; and also driven by increasing television subscribers and growing media & entertainment industry. Industry is experiencing numerous trends such as online video streaming, video on demand, digital recorders and IPTV, which are going to drive the industry in future.
Global online TV and video market is becoming the utmost favoured choice of audiences. USA and Europe are the biggest market of online TV, and Asia-Pacific is anticipated to show good growth. Few players operating in this industry are BBC, Fox Google, Hulu, Channel 4, China Telecom, and Microsoft among others.
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