In 2024, consumer appliances in China has been experiencing nuanced dynamics, characterised by an expected modest retail current value increase of 1%, juxtaposed with a 1% decline in retail volume terms. This scenario has been shaped by several trends, including diminished consumer demand, deflationary pressures, escalating costs, and a strategic pivot towards international markets.

2024 key trends
In 2024, consumer appliances in China is being profoundly influenced by key trends centred on convenience, functional integration, multifunctionality, and a heightened focus on health-oriented appliances. For instance, recent innovations in cleaning technologies are effectively addressing challenges such as edge cleaning, hair tangling, and self-cleaning enhancements, which collectively facilitate a truly hands-free user experience.

Competitive landscape
In 2024, consumer appliances in China showcases a complex interplay amongst brands operating at various tiers, reflecting a stable yet competitive landscape. Leading manufacturers are fortifying their positions through extensive product diversification, robust brand equity, and comprehensive omnichannel strategies.

Retailing developments
In 2024, the distribution of consumer appliances is showing several notable trends. First, the proportion of volume sales via retail e-commerce is set to continue to increase, especially via interest-based e-commerce platforms such as Douyin and Xiaohongshu, which effectively promote the sale of consumer appliances through content marketing and function display.

What next for consumer appliances?
From 2024 to 2029, sales of consumer appliances in China are expected to remain stable in retail volume terms, but slight growth is anticipated in retail current value terms. The industry is anticipated to undergo significant transformation, driven by advances in technology and the integration of AI.

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in China?
  • Which are the leading brands in China?
  • How are products distributed in China?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?