Table of Content

Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments

What next for consumer appliances?
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
  • Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 11 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 12 Sales of Small Appliances by Category: Value 2019-2024
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
  • Summary 1 Research Sources

Dishwashers in China
  • KEY DATA FINDINGS
  • Resilient growth of dishwashers despite real estate pressures
  • Consumer preference for large capacity dishwashers drives sales
  • Slow price growth due competition and inflation
  • Low penetration rate and technological innovation by local brands to fuel steady growth
  • Centralisation and technological prowess to drive the competition in dishwashers
  • Strategic partnerships and servitisation in dishwashers
  • Table 33 Sales of Dishwashers by Category: Volume 2019-2024
  • Table 34 Sales of Dishwashers by Category: Value 2019-2024
  • Table 35 Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Dishwashers by Category: % Value Growth 2019-2024
  • Table 37 Sales of Dishwashers by Format: % Volume 2019-2024
  • Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
  • Table 39 NBO Company Shares of Dishwashers: % Volume 2020-2024
  • Table 40 LBN Brand Shares of Dishwashers: % Volume 2021-2024
  • Table 41 Distribution of Dishwashers by Format: % Volume 2019-2024
  • Table 42 Production of Dishwashers: Total Volume 2019-2024
  • Table 43 Forecast Sales of Dishwashers by Category: Volume 2024-2029
  • Table 44 Forecast Sales of Dishwashers by Category: Value 2024-2029
  • Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
  • Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
Home Laundry Appliances in China
  • KEY DATA FINDINGS
  • Small rise in sales for home laundry appliances
  • Shifting consumer preference, with the rise of large and mini washing machines
  • Competitive dynamics in automatic washing machines
  • Revolutionising home laundry appliances with integration, innovation, and blurred definitions
  • Functional segmentation and collaborative strategies
  • Personalised products through tailor-made AI and stylish exterior design
  • Table 47 Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 48 Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
  • Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
  • Table 52 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
  • Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
  • Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
  • Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
  • Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
  • Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
  • Table 58 Production of Home Laundry Appliances: Total Volume 2019-2024
  • Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
  • Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

Large Cooking Appliances in China
  • KEY DATA FINDINGS
  • Continued path to recovery thanks to the revitalisation of cooker hoods and built-in hobs
  • Struggle of range cookers amidst property market slump and consumer apathy
  • Exploring the quality-price balance in large cooking appliances
  • Education will communicate the benefits of large cooking appliances to consumers
  • Advances in health-oriented technologies in large cooking appliances
  • Built-in hobs with smarter algorithms and stronger output
  • Table 63 Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 64 Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 67 Sales of Built-in Hobs by Format: % Volume 2019-2024
  • Table 68 Sales of Ovens by Smart Appliances: % Volume 2020-2024
  • Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
  • Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
  • Table 71 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
  • Table 72 NBO Company Shares of Ovens: % Volume 2020-2024
  • Table 73 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
  • Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
  • Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
  • Table 76 NBO Company Shares of Cookers: % Volume 2020-2024
  • Table 77 NBO Company Shares of Range Cookers: % Volume 2020-2024
  • Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
  • Table 79 Production of Large Cooking Appliances: Total Volume 2019-2024
  • Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

Microwaves in China
  • KEY DATA FINDINGS
  • Microwaves continues to experience competition and price sensitivity
  • Shifts in consumption patterns and product premiumisation
  • Microwaves dominated by Midea and Galanz
  • Intelligence and multifunctionality will be increasingly important in microwaves
  • However, simplicity may appeal to some consumers
  • Personalised designs to meet consumers’ aesthetic needs
  • Table 84 Sales of Microwaves by Category: Volume 2019-2024
  • Table 85 Sales of Microwaves by Category: Value 2019-2024
  • Table 86 Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 87 Sales of Microwaves by Category: % Value Growth 2019-2024
  • Table 88 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
  • Table 89 NBO Company Shares of Microwaves: % Volume 2020-2024
  • Table 90 LBN Brand Shares of Microwaves: % Volume 2021-2024
  • Table 91 Distribution of Microwaves by Format: % Volume 2019-2024
  • Table 92 Production of Microwaves: Total Volume 2019-2024
  • Table 93 Forecast Sales of Microwaves by Category: Volume 2024-2029
  • Table 94 Forecast Sales of Microwaves by Category: Value 2024-2029
  • Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
  • Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

Refrigeration Appliances in China
  • KEY DATA FINDINGS
  • Little movement for refrigeration appliances amidst economic downturn and government incentives
  • Premiumisation due to rising costs and shifting corporate strategies
  • Competitive strategies due to shrinking domestic demand and rising costs
  • Continued growth, and offering different features as consumer requirements change
  • Incorporation of AI in refrigeration appliances
  • Replacement incentives and circular refrigeration appliances
  • Table 97 Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 98 Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
  • Table 101 Sales of Freezers by Format: % Volume 2019-2024
  • Table 102 Sales of Freezers by Volume Capacity: % Volume 2019-2024
  • Table 103 Sales of Fridge Freezers by Format: % Volume 2019-2024
  • Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
  • Table 105 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
  • Table 106 Sales of Fridges by Volume Capacity: % Volume 2019-2024
  • Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
  • Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
  • Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
  • Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
  • Table 111 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
  • Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
  • Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
  • Table 114 Production of Refrigeration Appliances: Total Volume 2019-2024
  • Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
Air Treatment Products in China
  • KEY DATA FINDINGS
  • Intensified price war in air conditioners due to weak demand
  • Stable slow growth for humidifiers and dehumidifiers, and decline for air purifiers
  • Competitive strategies and innovations in air conditioners
  • AI creates opportunities for profit enhancement
  • Growing popularity of scenario-based air treatment products
  • Global expansion of Chinese air conditioner brands
  • Table 119 Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 120 Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 122 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
  • Table 123 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
  • Table 124 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
  • Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
  • Table 126 Distribution of Air Treatment Products by Format: % Volume 2019-2024
  • Table 127 Production of Air Conditioners: Total Volume 2019-2024
  • Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
  • Table 129 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
  • Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029

Food Preparation Appliances in China
  • KEY DATA FINDINGS
  • Food preparation appliances sees a drop in volume sales and unit price in 2024
  • Joyoung maintains its lead in food preparation appliances
  • Food preparation appliances sees increasing concentration
  • Food preparation appliances expected to maintain its declining trend
  • Smart and small likely to be the future of food preparation appliances
  • Share of volume sales via e-commerce expected to continue rising
  • Table 132 Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 133 Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
  • Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
  • Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
  • Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
  • Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

Personal Care Appliances in China
  • KEY DATA FINDINGS
  • Volume sales of personal care appliances return to decline in 2024
  • The popularity of high-speed hair dryers and product development support the strong growth of hair care appliances
  • Other personal care appliances experiences a double-digit decline
  • Personal care appliances expected to return to volume growth
  • Brands from small cooking appliances and food preparation appliances enter personal care appliances
  • More personal care appliances likely to be intelligent
  • Table 143 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 144 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 147 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 148 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 149 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 150 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 151 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

Small Cooking Appliances in China
  • KEY DATA FINDINGS
  • Overall volume decline, with varying performances across categories
  • Healthy and convenient cooking is the leading trend
  • Local brands perform well in espresso coffee machines
  • Unit prices set to decrease in some categories to boost volume sales, while overall volume sales are expected to decline
  • Robot stir fryers in the very early stages of development and require long-term observation
  • Top three brands likely to continue to dominate, but opportunities will remain for smaller brands
  • Table 156 Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 157 Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 160 Sales of Freestanding Hobs by Format: % Volume 2019-2024
  • Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
  • Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
  • Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
  • Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

Vacuum Cleaners in China
  • KEY DATA FINDINGS
  • Upright and robotic vacuum cleaners set to perform well in 2024
  • Continuous innovation in vacuum cleaners
  • Ecovacs continues to lead robotic vacuum cleaners, but its share is expected to decline in 2024
  • Steady growth in vacuum cleaners, with increased penetration expected
  • The popularity of pets may provide new opportunities for vacuum cleaners
  • Rising number of multifunctional products expected, but cleaning efficacy should be the priority
  • Table 168 Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 169 Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
  • Table 172 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
  • Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
  • Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
  • Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
  • Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029