Non-alcoholic Liquors & Mocktails Market Research Report Information by Product Type (Rum, Vodka, Whiskey, Gin, Tequila, Aperitif, Mocktails, and Others), Category (Regular, and Premium), By Form (Fresh and Processed), By Flavor (Herbal and Botanical, Spiced, Exotic and Tropical Fruits & Vegetables, Oak, Agave, Smoky, and others), And By Region (China, Malaysia, Germany, Portugal, Saudi Arabia, and GCC) - Forecast Till 2032


Market Overview
In 2023, the market size of non-alcoholic liquors and mocktails was estimated to be USD 6.16 billion. During the forecast period (2024-2032), the Non-alcoholic Liquors & Mocktails market industry is anticipated to experience a compound annual growth rate (CAGR) of 8.57%, increasing from USD 12.79 billion in 2023 to USD 12.79 billion by 2032.
The market for non-alcoholic liquors and mocktails is primarily propelled by the increasing desire of consumers to lead more fulfilling lives. As consumers become more cognizant of the detrimental effects of alcohol consumption, they are increasingly seeking alternatives that provide comparable culinary experiences without the health risks associated with alcohol consumption. Gen Z and millennials are particularly prominent in this trend due to their increased willingness to experiment with non-alcoholic alternatives and their emphasis on well-being. Customers’ preferences are significantly affected by developments in health and wellness. Humans have become increasingly cautious about their dietary and consumption behaviors because of the increasing emphasis on intellectual and physical health.
The market is experiencing substantial development because of the increasing awareness among consumers regarding the health benefits of non-alcoholic liquor. This transition in consumer preference is primarily driven by the increasing emphasis on health and wellness. The consumption of traditional alcoholic beverages, which are frequently associated with a variety of health issues, including liver disease, high blood pressure, and addiction, has experienced a significant decrease as individuals become more health conscious. However, non-alcoholic liquors provide a safer alternative that enables consumers to partake in the social aspects of imbibing without the corresponding health risks.

Market segment insights
Rum, vodka, whiskey, gin, tequila, aperitifs, mocktails, and other products comprise the non-alcoholic liquors & mocktails market segmentation, which is based on product type.
In the Non-alcoholic Liquors & Mocktails market segmentation, there are two categories: regular and premium.
Herbal and botanical, fragrant, exotic, and tropical fruits and vegetables, oak, agave, and smoky are among the market segmentations that are based on flavor.

Regional Perspectives
The Non-alcoholic Liquors & Mocktails market in China is projected to reach a value of USD 9.67 billion by 2032, with a compound annual growth rate (CAGR) of 9.12% from 2024 to 2032. In 2023, the market’s largest value was USD 4.46 billion. The market for non-alcoholic beverages and mocktails in China is rapidly expanding as a result of evolving consumer preferences and an increasing emphasis on health and wellness. Nevertheless, China is the world’s largest exporter of mocktails, which is why it plays a significant role in the global market.
Additionally, the ready-to-drink (RTD) mocktails sector is expanding as a result of the convenience and variety that are being promoted. These beverages are readily accessible in numerous supermarkets and retail establishments, providing consumers with a convenient method of locating a delectable and trendy beverage without the need to prepare it themselves.
It is anticipated that the Non-alcoholic Liquors & Mocktails market in Germany will expand at a compound annual growth rate (CAGR) of 7.40% between 2024 and 2032. These evolving consumer behaviors are also advantageous to the mocktail industry in Germany. There is a potential for a greater emphasis on improving the at-home consumption experience, as nearly half of consumers (47%) engage in less frequent outings.

Major Players
Seedlip, Keurig Dr Pepper Inc., Curious Elixirs, Proposition Cocktail Co., Mocktail Beverages Inc., New London Light, The Free Spirits Company, Welch’s, Three Spirits, and Sobrii are among the key companies in the Non-alcoholic Liquors & Mocktails market.