Table of Content



1 EXECUTIVE SUMMARY 16
1.1 MARKET ATTRACTIVENESS ANALYSIS 17
1.1.1 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOR 18
1.1.2 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE 19
1.1.3 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY 20
1.1.4 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY REGION 21

2 MARKET INTRODUCTION 23
2.1 DEFINITION 23
2.2 SCOPE OF THE STUDY 23
2.3 RESEARCH OBJECTIVE 23
2.4 MARKET STRUCTURE 24

3 RESEARCH METHODOLOGY 25
3.1 OVERVIEW 25
3.2 DATA FLOW 27
3.2.1 DATA MINING PROCESS 27
3.3 PURCHASED DATABASE: 28
3.4 SECONDARY SOURCES: 29
3.4.1 SECONDARY RESEARCH DATA FLOW: 31
3.5 PRIMARY RESEARCH: 32
3.5.1 PRIMARY RESEARCH DATA FLOW: 33
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 34
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 34
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 35
3.6.1 CONSUMPTION & NET TRADE APPROACH 35
3.6.2 REVENUE ANALYSIS APPROACH 35
3.7 DATA FORECASTING 36
3.7.1 DATA FORECASTING TECHNIQUE 36
3.8 DATA MODELING 37
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 37
3.8.2 DATA MODELING: 38
3.9 TEAMS AND ANALYST CONTRIBUTION 39

4 MARKET DYNAMICS 42
4.2 DRIVERS 42
4.2.1 INCREASING CONSUMERS INCLINATION TOWARDS NON-ALCOHOLIC LIQUORS DUE TO THE RANGE OF BENEFITS ASSOCIATED WITH THEIR CONSUMPTION 42
4.2.2 GROWING INNOVATION BY KEY PLAYERS 43
4.3 RESTRAINTS 44
4.3.1 INSTABILITY OF THE PRICES OF RAW MATERIALS 44
4.4 OPPORTUNITY 45
4.4.1 GROWING CONSUMPTION OF ALCOHOL-FREE BEER 45
4.4.2 EXPANSION POLICIES ADOPTED KEY PLAYERS 45
4.5 CHALLENGES 46
4.5.1 STRICT GOVERNMENT LAWS 46
4.6 STRATEGIC INSIGHTS 46
4.6.1 TECHNOLOGY UPDATE 46
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 47
4.7 REGULATORY UPDATE 47
4.8 MARKET TRENDS 48
4.9 CONSUMER SENTIMENTS 48
4.11.1 INCREASING DEMAND OF FRUITS FLAVORS IN MOCKTAILS & NON-ALCOHOLIC LIQUORS 49
4.12 MARKET TRENDS FOR THE FLAVORS USED IN FUNCTIONAL BEVERAGES BY APPLICATION AREA 50
4.12.1 GROWING TREND OF ORANGE FLAVORS FOR BETTER SKIN HEALTH 50
4.12.2 INCREASING BENEFIT ASSOCIATED WITH THE USAGE OF GINGER IN MOCKTAILS FOR GUT HEALTH 50
4.13 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH BOTANICAL EXTRACTS 51
4.14 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH EXOTIC FRUITS 51
4.15 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH ROOTS 52
4.16 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH VEGETABLES 52

5 FUNCTIONAL BEVERAGES MARKET ANALYSIS BY APPLICATION AREA 53
5.1.1 ENERGY & ENDURANCE 53
5.1.2 MUSCLE HEALTH (INCL. WEIGHT MANAGEMENT) 53
5.1.3 GUT HEALTH (IMMUNE & DIGESTIVE HEALTH) 54
5.1.4 SKIN HEALTH 54
5.1.5 BRAIN HEALTH 54
5.1.6 OTHERS 55
5.2 QUALITATIVE ANALYSIS OF KEY RAW MATERIALS 56
5.2.1 GINSENG 56
5.2.2 MUSHROOM 56
5.2.3 COLLAGEN 57
5.2.4 GUARANA 57
5.2.5 PREBIOTIC/PROBIOTIC 57
5.2.6 OTHER SPECIFIC INGREDIENTS 58

6 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR 60
6.1 INTRODUCTION 60
6.2 HERBAL AND BOTANICAL 63
6.2.1 MINT 63
6.2.2 BASIL 64
6.2.3 ROSEMARY 64
6.2.4 LEMONGRASS 64
6.2.5 OTHERS 64
6.3 SPICED 65
6.3.1 GINGER 65
6.3.2 CINNAMON 66
6.3.3 CARDAMOM 66
6.3.4 CLOVE 66
6.4 EXOTIC AND TROPICAL FRUITS & VEGETABLES 67
6.4.1 PINEAPPLE 67
6.4.2 GUAVA 67
6.4.3 PASSIONFRUIT 68
6.4.4 DRAGON FRUIT 68
6.4.5 LYCHEE 68
6.4.6 MANGO 69
6.4.7 BERRY 69
6.4.8 ORANGE 69
6.4.9 TOMATO 70
6.4.10 OTHERS 70
6.5 OAK 71
6.6 AGAVE 72
6.7 SMOKY 73
6.8 OTHERS 73

7 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE 75
7.1 INTRODUCTION 75
7.2 RUM 78
7.3 TEQUILA 78
7.4 VODKA 79
7.5 WHISKEY 80
7.6 GIN 81
7.7 APERITIF 82
7.8 MOCKTAILS 83
7.8.1 VIRGIN MOJITO 83
7.8.2 SHIRLEY TEMPLE 83
7.8.3 VIRGIN PINA COLADA 84
7.8.4 VIRGIN BLOODY MARY 84
7.8.5 OTHERS 84
7.9 OTHERS 85

8 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY 86
8.1 INTRODUCTION 86
8.2 REGULAR 87
8.3 PREMIUM 88

9 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY REGION/COUNTRY 89
9.1 OVERVIEW 89
9.2 CHINA 90
9.3 MALAYSIA 93
9.4 GERMANY 96
9.5 PORTUGAL 99
9.6 SAUDI ARABIA 102
9.7 GCC 105

10 COMPETITIVE LANDSCAPE 109
10.1 INTRODUCTION 109
10.2 COMPETITION DASHBOARD 110
10.2.1 PRODUCT PORTFOLIO 110
10.2.2 REGIONAL PRESENCE 111
10.2.3 STRATEGIC ALLIANCES 111
10.2.4 INDUSTRY EXPERIENCES 111
10.3 MARKET SHARE ANALYSIS, 2023 112
10.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 112
10.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 112
10.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 113
10.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 113
10.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 114
10.8.1 PRODUCT LAUNCH 114
10.8.2 FLAVOR LAUNCH 114
10.8.3 MARKET EXPANSION 115
10.9 DATA CITATIONS 117



List of Figures

LIST OF FIGURES
FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, 2023 17
FIGURE 2 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ANALYSIS, BY FLAVOR, 2023 18
FIGURE 3 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ANALYSIS, BY PRODUCT TYPE, 2023 19
FIGURE 4 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ANALYSIS, BY CATEGORY, 2023 20
FIGURE 5 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ANALYSIS, BY REGION, 2023 21
FIGURE 6 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET: STRUCTURE 24
FIGURE 7 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 42
FIGURE 8 DRIVER IMPACT ANALYSIS (2018-2032) 43
FIGURE 9 RESTRAINT IMPACT ANALYSIS (2018-2032) 44
FIGURE 10 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, SEGMENT ATTRACTIVENESS ANALYSIS 61
FIGURE 11 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2023 (% SHARE) 62
FIGURE 12 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 76
FIGURE 13 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2023 (% SHARE) 77
FIGURE 14 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 86
FIGURE 15 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2023 (% SHARE) 87
FIGURE 16 CHINA MARKET: SWOT ANALYSIS 90
FIGURE 17 MALAYSIA MARKET: SWOT ANALYSIS 93
FIGURE 18 GERMANY MARKET: SWOT ANALYSIS 96
FIGURE 19 PORTUGAL MARKET: SWOT ANALYSIS 99
FIGURE 20 SAUDI ARABIA MARKET: SWOT ANALYSIS 102
FIGURE 21 GCC MARKET: SWOT ANALYSIS 105
FIGURE 22 COMPETITOR DASHBOARD: NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET 110
FIGURE 23 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET: COMPETITIVE ANALYSIS, 2023 112

List of Tables

LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 38
TABLE 2 GLOBAL FUNCTIONAL BEVERAGES MARKET, 2022 -2032 (USD BILLION) 55
TABLE 3 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 62
TABLE 4 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY HERBAL AND BOTANICAL, 2018-2032 (USD MILLION) 65
TABLE 5 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY SPICED, 2018-2032 (USD MILLION) 66
TABLE 6 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY EXOTIC AND TROPICAL FRUITS & VEGETABLES, 2018-2032 (USD MILLION) 71
TABLE 7 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY OAK, 2018-2032 (USD MILLION) 72
TABLE 8 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY AGAVE, 2018-2032 (USD MILLION) 72
TABLE 9 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY SMOKY, 2018-2032 (USD MILLION) 73
TABLE 10 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY OTHERS, 2018-2032 (USD MILLION) 74
TABLE 11 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 77
TABLE 12 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY RUM, 2018-2032 (USD MILLION) 78
TABLE 13 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY TEQUILA, 2018-2032 (USD MILLION) 79
TABLE 14 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY VODKA, 2018-2032 (USD MILLION) 80
TABLE 15 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY WHISKEY, 2018-2032 (USD MILLION) 80
TABLE 16 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY GIN, 2018-2032 (USD MILLION) 81
TABLE 17 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY APERITIF, 2018-2032 (USD MILLION) 82
TABLE 18 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY MOCKTAILS, 2018-2032 (USD MILLION) 85
TABLE 19 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY OTHERS, 2018-2032 (USD MILLION) 85
TABLE 20 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 86
TABLE 21 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY REGULAR, 2018-2032 (USD MILLION) 87
TABLE 22 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY PREMIUM, 2018-2032 (USD MILLION) 88
TABLE 23 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY REGION, 2018-2032 (USD MILLION) 89
TABLE 24 CHINA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 91
TABLE 25 CHIAN NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 92
TABLE 26 CHINA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 92
TABLE 27 MALAYSIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 94
TABLE 28 MALAYSIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 94
TABLE 29 MALAYSIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 95
TABLE 30 GERMANY NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 97
TABLE 31 GERMANY NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 97
TABLE 32 GERMANY NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 98
TABLE 33 PORTUGAL NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 100
TABLE 34 PORTUGAL NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 100
TABLE 35 PORTUGAL NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 101
TABLE 36 SAUDI ARABIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 103
TABLE 37 SAUDI ARABIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 104
TABLE 38 SAUDI ARABIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 104
TABLE 39 GCC (EXCL. KSA) NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 106
TABLE 40 GCC (EXCL. KSA) NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 106
TABLE 41 GCC (EXCL. KSA) NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 107
TABLE 42 COMPARATIVE ANALYSIS 113
TABLE 43 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, KEY PLAYERS, BY REGION 113
TABLE 44 PRODUCT LAUNCH 114
TABLE 45 FLAVOR LAUNCH 114
TABLE 46 MARKET EXPANSION 115