The Latin America, Middle East and Africa Shampoo Bar Market would witness market growth of 9.3% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market’s volume is expected to surge to 91.1 million Units, showcasing a growth of 11.0% (2023-2030).
A growing emphasis on inclusivity and product diversity also drives the adoption of shampoo bars. Beauty brands recognize the unique needs of diverse hair types and textures, and shampoo bars are evolving to cater to this demand. Formulations tailored to specific hair concerns, such as hydration, color protection, or volume, ensure that a broad spectrum of consumers can find a shampoo bar that suits their needs. The primary use of shampoo bars is, of course, to cleanse the hair and scalp effectively. Like traditional liquid shampoos, shampoo bars are formulated to remove dirt, excess oils, and styling products from the hair. They lather up when rubbed onto wet hair, providing a cleansing experience that is both efficient and satisfying.
One of the key advantages of shampoo bars is their versatility in addressing various hair types and concerns. Manufacturers recognize the diversity of consumer needs and formulate bars to cater to specific requirements. Shampoo bars are designed to meet these diverse needs, whether an individual has dry, oily, normal, curly, or color-treated hair. For instance, certain bars contain moisturizing ingredients such as argan oil or shea butter to assist those with dry hair. Others may contain ingredients like tea tree oil or aloe vera to address specific scalp concerns like dandruff or sensitivity. This adaptability ensures that consumers can find a shampoo bar that suits their unique hair type and addresses their specific concerns.
Furthermore, airlines operating in South Africa contribute to the growth of the demand for shampoo bars by including them in in-flight amenities. The travel industry in South Africa, recognizing the importance of environmental conservation, may encourage using plastic-free alternatives like shampoo bars. Due to these aspects, the market will expand across the LAMEA region in upcoming years.
The Brazil market dominated the LAMEA Shampoo Bar Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $355.7 Thousand by 2030. The Argentina market is exhibiting a CAGR of 9.7% during (2023 - 2030). Additionally, The UAE market would experience a CAGR of 8.9% during (2023 - 2030).
Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Hair Type, the market is segmented into Normal, Dry, Oily, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Lush Retail Ltd., L’Or?al S.A., The Procter and Gamble Company, Ethique Limited, Shiseido Company Limited, L’OCCITANE Group, gr?um Europe Ltd. (gr?um), HiBAR, Inc., Davines S.p.A., and J.R. LIGGETT LTD.
Scope of the Study
Market Segments covered in the Report:
By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)

  • Online
  • Offline


By Hair Type (Volume, Million Units, USD Million, 2019-2030)

  • Normal
  • Dry
  • Oily
  • Others


By Country (Volume, Million Units, USD Million, 2019-2030)

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Companies Profiled

  • Lush Retail Ltd.
  • L’Or?al S.A.
  • The Procter and Gamble Company
  • Ethique Limited
  • Shiseido Company Limited
  • L’OCCITANE Group
  • gr?um Europe Ltd. (gr?um)
  • HiBAR, Inc.
  • Davines S.p.A.
  • J.R. LIGGETT LTD.


Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free