The North America Shampoo Bar Market would witness market growth of 6.9% CAGR during the forecast period (2023-2030). In the year 2019, the North America market’s volume surged to 371.0 million Units, showcasing a growth of 6.7% (2019-2022).
The trend towards transparency in product sourcing and manufacturing processes is gaining prominence. Consumers are increasingly interested in the origin of ingredients, ethical practices, and the overall journey of the product from creation to consumption. Brands are integrating smart packaging technologies, such as RFID tags and QR codes, to inform consumers about the product’s origin, usage, and disposal. This transparency fosters trust and empowers consumers to make informed choices aligned with their values.
Shampoo bars contribute to the market for cruelty-free and vegan hair care products. Many brands prioritize plant-based ingredients and avoid animal testing in the formulation of shampoo bars. This application aligns with the ethical values of consumers who seek environmentally friendly and cruelty-free products. Shampoo bars are highly suitable for travelers, making them an ideal choice for various travel settings. Their solid form eliminates the risk of spillage associated with liquid shampoos, and their compact size complies with travel restrictions. Many users appreciate the convenience of carrying a shampoo bar instead of bulky liquid containers, especially during short trips or when luggage space is limited.
The use of social media in Mexico has significantly increased. Platforms such as Facebook, Instagram, Twitter, and YouTube have become essential components of daily life for a substantial portion of Mexico’s population. Influencers with a large following on social media platforms have emerged as prominent voices in Mexico. Social media platforms progressively integrate e-commerce functionalities, allowing influencers to promote and sell products directly to Mexican followers. Mexico’s natural beauty and vibrant culture make it an attractive destination for travel and lifestyle influencers. Due to the above-mentioned factors, the market will grow significantly in this region.
The US market dominated the North America Shampoo Bar Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $5,370.4 Thousand by 2030. The Canada market is showcasing a CAGR of 9.3% during (2023 - 2030). Additionally, The Mexico market would register a CAGR of 8.4% during (2023 - 2030).
Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Hair Type, the market is segmented into Normal, Dry, Oily, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Lush Retail Ltd., L’Or?al S.A., The Procter and Gamble Company, Ethique Limited, Shiseido Company Limited, L’OCCITANE Group, gr?um Europe Ltd. (gr?um), HiBAR, Inc., Davines S.p.A., and J.R. LIGGETT LTD.
Scope of the Study
Market Segments covered in the Report:
By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)

  • Online
  • Offline


By Hair Type (Volume, Million Units, USD Million, 2019-2030)

  • Normal
  • Dry
  • Oily
  • Others


By Country (Volume, Million Units, USD Million, 2019-2030)

  • US
  • Canada
  • Mexico
  • Rest of North America


Companies Profiled

  • Lush Retail Ltd.
  • L’Or?al S.A.
  • The Procter and Gamble Company
  • Ethique Limited
  • Shiseido Company Limited
  • L’OCCITANE Group
  • gr?um Europe Ltd. (gr?um)
  • HiBAR, Inc.
  • Davines S.p.A.
  • J.R. LIGGETT LTD.


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