The Asia Pacific Creative Management Platform Market would witness market growth of 8.2% CAGR during the forecast period (2023-2030).
Creative management platform is a cloud-based platform that unifies the many display advertising platforms used by advertising and marketing professionals. Ad design builders include these capabilities, facilitating cross-channel publishing, bulk dynamic creative development, and gathering and analyzing marketing data. Personalizing a digital advertising campaign is time-consuming and costly; however, this can be accomplished in a matter of days using a creative management platform. For instance, a prominent delivery startup created hyper-targeted campaigns for eight countries and four hundred locations in collaboration with Hunch. Using creative solutions, the brand produced 5,000 image and video advertisements in two hours instead of the usual five days.
Brands increasingly depend on creative management platforms to offer customers a tailored experience. According to an Amazon Ads and Omnicom Media Group survey, many people believe that ads are more enjoyable when personalized and pertinent. A survey by Epsilon discovered that more consumers are willing to accept offers from a brand that offers a personalized experience. The adoption of CMPs will likely continue as digital advertising evolves and businesses seek ways to enhance their creative capabilities and efficiency in an increasingly competitive landscape; before selecting a CMP, businesses carefully evaluate their particular needs and objectives and remain abreast of industry developments and trends.
The Asia Pacific region has seen a surge in digital adoption across various industries. Businesses and creative professionals increasingly rely on digital tools and platforms for content creation, design, and marketing. This has created a substantial demand for creative management solutions. Asia Pacific countries like India, China, South Korea, and Singapore have burgeoning creative industries encompassing advertising, media, entertainment, and design. Scope improvement, process reengineering, use of integrated and interoperable systems, and deployment of novel technologies like cloud and mobile would be implemented to enhance the delivery of government services to citizens. Thus, the region presents lucrative growth opportunities for the expansion of the market.
The China market dominated the Asia Pacific Creative Management Platform Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $138.9 million by 2030. The Japan market is estimated to witness a CAGR of 7.5% during (2023 - 2030). Additionally, The India market would register a CAGR of 8.8% during (2023 - 2030).
Based on User, the market is segmented into Brands & Publishers and Advertisers & Agencies. Based on Enterprise Type, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Industry, the market is segmented into Retail & Ecommerce, Telecom, Travel & Tourism, Entertainment, Gaming and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Celtra, Inc., Frontify AG, Solutions Oy., Adzymic Pte Ltd., Bynder, Marin Software Incorporated,, Bannerflow, Inspired Thinking Group (ITG) Limited, and Adobe, Inc.
Scope of the Study
Market Segments covered in the Report:
By User

  • Brands & Publishers
  • Advertisers & Agencies

By Enterprise Type

  • Large Enterprises
  • Small & Medium Enterprises

By Industry

  • Retail & Ecommerce
  • Telecom
  • Travel & Tourism
  • Entertainment
  • Gaming
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Companies Profiled

  • Celtra, Inc.
  • Frontify AG
  • Solutions Oy.
  • Adzymic Pte Ltd.
  • Bynder
  • Marin Software Incorporated
  • Bannerflow
  • Inspired Thinking Group (ITG) Limited
  • Adobe, Inc.

Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free