The Europe Creative Management Platform Market would witness market growth of 7.1% CAGR during the forecast period (2023-2030).
An AI-powered solution enables the creation of data-driven creatives to improve CTR and boost conversion rates. This technology creates creatives that cater to the preferences and requirements of the target audience by identifying specific challenges or concerns. Users can access insights while the platform facilitates the creation of texts, advertisements, headlines, and social creatives. This data-driven strategy is simple to integrate with Facebook, Google, Zapier, and other platforms and enables businesses to propose up to a 14x greater conversion rate.
Automation plays a significant function in a variety of industries. Market participants concentrate on developing their template automation engine to produce templates without overwhelming them with particular coding or design duties. Brands can build a variety of static and dynamic ads and instantly optimize them for use on numerous channels and in various formats. Various instruments provide creative automation, each with its capabilities and characteristics. BannerFlow, Creatopy, and Celtra are a few examples of well-known creative automation technologies. Auto advertisements customize the creative by adapting templates to the brand’s guidelines, ensuring that ads adhere to their standards.
The advertising industry in Europe has recently undergone a significant digital transformation. Companies throughout the continent nowadays direct their expenditures towards digital channels and platforms due to the increasing internet penetration rates and demand for online media content. The United Kingdom, which has one of the greatest digital advertising sectors in Europe and is one of the top three markets globally, is one of the movement’s pioneers. The initiative’s key goals include boosting the sector’s industrial-added value and qualified employment while preferring the Spanish model for emerging industries and the domestic production of digital solutions. As a result of the rising adoption of digital advertising across the Europe region, the creative management platform market is expected to grow throughout the coming years.
The Germany market dominated the Europe Creative Management Platform Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $113.1 million by 2030. The UK market is anticipated to grow at a CAGR of 6.1% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 7.9% during (2023 - 2030).
Based on User, the market is segmented into Brands & Publishers and Advertisers & Agencies. Based on Enterprise Type, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Industry, the market is segmented into Retail & Ecommerce, Telecom, Travel & Tourism, Entertainment, Gaming and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Celtra, Inc., Frontify AG, Solutions Oy., Adzymic Pte Ltd., Bynder, Marin Software Incorporated,, Bannerflow, Inspired Thinking Group (ITG) Limited, and Adobe, Inc.
Scope of the Study
Market Segments covered in the Report:
By User

  • Brands & Publishers
  • Advertisers & Agencies

By Enterprise Type

  • Large Enterprises
  • Small & Medium Enterprises

By Industry

  • Retail & Ecommerce
  • Telecom
  • Travel & Tourism
  • Entertainment
  • Gaming
  • Others

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Companies Profiled

  • Celtra, Inc.
  • Frontify AG
  • Solutions Oy.
  • Adzymic Pte Ltd.
  • Bynder
  • Marin Software Incorporated
  • Bannerflow
  • Inspired Thinking Group (ITG) Limited
  • Adobe, Inc.

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