The Europe Digestive Bitters Market would witness market growth of 4.5% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market’s volume surged to 994.6 Kilo Litres, showcasing a growth of 4.3% (2019-2022).
In health & wellness, there has been a growth in the tendency of "self-treating" and "self-directed" customers across the region. Today’s generation is highly fond of self-diagnosis and self-treatment. The availability of numerous websites that enable product-related information searches has increased customer control over their health and driven higher demand for digestive bitters. The best option for treating digestive issues is consistently considered to be natural alternatives. As a result, the market has grown dramatically, as has the increasing demand for these medicines.
The lack of bitterness has contributed to cultural health issues, including PMS (Premenstrual syndrome), hormonal problems, hypoglycemia, diabetes, and gastrointestinal disorders. Bitters are also essential for human survival in addition to being medications. They are considered particularly useful in treating digestive issues and can be used as a preventative approach to prevent gastrointestinal diseases in the future.
The increased spending on R&D activities substantially impacts the market. To stay competitive in the market, businesses benefit from developing unique products and technology. More innovative distribution methods like capsules and powders have been made possible by the increasing investment to grow the market. As a result, the market is seeing an increase in R&D spending, creating a chance to reorganize the market.
According to a UN assessment of France aging policy, France, like other European nations, is experiencing a steady and large rise in the population of senior people. In 2012, there were 15 million persons in France over the age of 60. In 2060, this number will increase to 24 million. It is anticipated that the market will grow, due to the rise in the digestive problems because of the raising aging populations in these regional nations.
The Germany market dominated the Europe Digestive Bitters Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $152.8 million by 2030. The UK market is exhibiting a CAGR of 3.6% during (2023 - 2030). Additionally, The France market would experience a CAGR of 5.2% during (2023 - 2030).
Based on Packaging, the market is segmented into Glass Bottle, Cans, Plastic Bottle, and Tetra Packs. Based on Type, the market is segmented into Aromatic Bitter, Nutritive Bitter, and True Bitter. Based on Distribution Channel, the market is segmented into Supermarket, Over-the-Counter, Online Store, and Convenience Store. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Botanica (TallGrass Natural Health), Nature’s Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG), Quicksilver Scientific, Inc., Equinox Botanicals, Zizia Botanicals, Nanton Nutraceuticals Ltd., Urban Moonshine (Traditional Medicinals), Herbal Supplies Pty Ltd, Hella Cocktails Co. and St. Francis Herb Farm
Scope of the Study
Market Segments covered in the Report:
By Packaging (Volume, Kilo Litres, USD Million, 2019-2030)

  • Glass Bottle
  • Cans
  • Plastic Bottle
  • Tetra Pack


By Type (Volume, Kilo Litres, USD Million, 2019-2030)

  • Aromatic Bitter
  • Nutritive Bitter
  • True Bitter


By Distribution Channel (Volume, Kilo Litres, USD Million, 2019-2030)

  • Supermarket
  • Over-the-Counter
  • Online Store
  • Convenience Store


By Country (Volume, Kilo Litres, USD Million, 2019-2030)

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Companies Profiled

  • Botanica (TallGrass Natural Health)
  • Nature’s Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
  • Quicksilver Scientific, Inc.
  • Equinox Botanicals
  • Zizia Botanicals
  • Nanton Nutraceuticals Ltd.
  • Urban Moonshine (Traditional Medicinals)
  • Herbal Supplies Pty Ltd
  • Hella Cocktails Co.
  • St. Francis Herb Farm


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