The North America Digestive Bitters Market would witness market growth of 4.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market’s volume surged to 806.9 Kilo Litres, showcasing a growth of 4.4% (2019-2022).
Digestive bitters are herbal remedies used for centuries to aid digestion and encourage excellent digestive health. Ayurvedic and Chinese medications have historically utilized in them. A base of alcohol and vinegar is combined with many bitter herbs, roots, and other plants to create this liquid. This type of liquid concoction, also called "bitters," can be ingested in moderation before or after a meal.
The mixture contains wormwood, yarrow, calamus, cardamom, cinnamon, betony, rosemary, holy basil, burdock, dandelion root, and elecampane, among other herbs. The bitter taste of digestive bitters specifically aids digestion because it signals the digestive tract to produce more saliva, improving digestion by stimulating the bitter taste buds.
Approximately 60 to 70 million Americans are thought to be affected by digestive diseases, according to the National Institutes of Health (NIH), which compiles statistics on such diseases. Additionally, the popularity of natural and herbal remedies for treating digestive issues has improved consumer appeal, expanding the market size.
The World Health Organization (WHO) estimates that between 65 and 70 million individuals in North America experience digestive-related problems. The market has seen a surge in demand due to these factors’ beneficial effects on health. With one in four American adults reporting "nearly daily" digestive health issues, gut health has become a serious public health problem. The market is expected to expand in the North American region due to the increased prevalence of digestive health issues in the regional population.
The US market dominated the North America Digestive Bitters Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $382.6 million by 2030. The Canada market is experiencing a CAGR of 6.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 6% during (2023 - 2030).
Based on Packaging, the market is segmented into Glass Bottle, Cans, Plastic Bottle, and Tetra Packs. Based on Type, the market is segmented into Aromatic Bitter, Nutritive Bitter, and True Bitter. Based on Distribution Channel, the market is segmented into Supermarket, Over-the-Counter, Online Store, and Convenience Store. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Botanica (TallGrass Natural Health), Nature’s Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG), Quicksilver Scientific, Inc., Equinox Botanicals, Zizia Botanicals, Nanton Nutraceuticals Ltd., Urban Moonshine (Traditional Medicinals), Herbal Supplies Pty Ltd, Hella Cocktails Co. and St. Francis Herb Farm
Scope of the Study
Market Segments covered in the Report:
By Packaging (Volume, Kilo Litres, USD Million, 2019-2030)

  • Glass Bottle
  • Cans
  • Plastic Bottle
  • Tetra Pack


By Type (Volume, Kilo Litres, USD Million, 2019-2030)

  • Aromatic Bitter
  • Nutritive Bitter
  • True Bitter


By Distribution Channel (Volume, Kilo Litres, USD Million, 2019-2030)

  • Supermarket
  • Over-the-Counter
  • Online Store
  • Convenience Store


By Country (Volume, Kilo Litres, USD Million, 2019-2030)

  • US
  • Canada
  • Mexico
  • Rest of North America


Companies Profiled

  • Botanica (TallGrass Natural Health)
  • Nature’s Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
  • Quicksilver Scientific, Inc.
  • Equinox Botanicals
  • Zizia Botanicals
  • Nanton Nutraceuticals Ltd.
  • Urban Moonshine (Traditional Medicinals)
  • Herbal Supplies Pty Ltd
  • Hella Cocktails Co.
  • St. Francis Herb Farm


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