The Latin America, Middle East and Africa Advertising-based Video On Demand Market would witness market growth of 32.9% CAGR during the forecast period (2023-2030).
Platforms for on-demand video with advertising examine user engagement and behavior analytics, revenue, and conversion rates to assess the effectiveness of customized advertising. AVOD service providers can gather data from every aspect of their platforms, including audience reach, preferences, demographics, user activity and engagement metrics, and income. By evaluating AVOD data with the appropriate software solutions, service providers can improve user suggestions and ad targeting, foster engagement, and optimize revenue production. AVOD systems can also monitor ad impressions, clicks, and conversions to determine the effectiveness of tailored commercials. With these statistics, AVOD platforms can determine the most effective advertising and adjust their targeting strategies accordingly.
Offering content creators financial incentives to upload new content means that AVOD platforms face no difficulty acquiring new content. When new content receives views, more ads are viewed, the platform’s revenue increases, and the creator’s share of income (if shared) increases, resulting in a win-win situation for all involved. Given the large and diverse user base, advertisers have great reason to flock to AVOD platforms. The ability for publishers to implement personalized ad targeting based on user behavior data makes AVOD platforms more attractive to advertisers.
In the upcoming years, both spending and the usage of digital channels will increase. Artificial intelligence is used more frequently in all industries simultaneously. An updated McKinsey Global AI Survey shows that since 2017, the adoption of AI has more than doubled, helping firms reinvent themselves by utilizing the foresight and accuracy of data and technology. Some key reasons propelling the sector’s expansion include growing trends surrounding personalization and more digitalization, as well as notable increases in OTT. As a result, the rising usage of digital channels across the regional nations will propel the growth of the market.
The Brazil market dominated the LAMEA Advertising-based Video On Demand Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3.5 billion by 2030. The Argentina market is estimated to grow at a CAGR of 33.6% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 32.5% during (2023 - 2030).
Based on Device, the market is segmented into Mobile, Laptops & Tablet PCs, Console, and TV. Based on Vertical, the market is segmented into Retail & Consumer Goods, Media & Entertainment, BFSI, Education, IT & Telecom, Healthcare, and Others. Based on Advertisement Position, the market is segmented into Mid-roll, Pre-roll, and Post-roll. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brightcove, Inc., Facebook (Meta Platforms, Inc.), IBM Corporation, Kaltura, Inc., Vidyard,, Inc., Google LLC (YouTube), Dacast, Dailymotion (VIVENDI), and Muvi
Scope of the Study
Market Segments covered in the Report:
By Device

  • Mobile
  • Laptops & Tablet PCs
  • Console
  • TV

By Vertical

  • Retail & Consumer Goods
  • Media & Entertainment
  • BFSI
  • Education
  • IT & Telecom
  • Healthcare
  • Others

By Advertisement Position

  • Mid-roll
  • Pre-roll
  • Post-roll

By Enterprise Size

  • Large Enterprises
  • SMEs

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • Brightcove, Inc
  • Facebook (Meta Platforms, Inc.)
  • Kaltura, Inc.
  • Vidyard
  •, Inc.
  • Google LLC (YouTube)
  • Dacast
  • Dailymotion (VIVENDI)
  • Muvi

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