The North America Advertising-based Video On Demand Market would witness market growth of 29.3% CAGR during the forecast period (2023-2030).
Multiple industries have adopted AVOD streaming to monetize video content. In the entertainment sector, AVOD is used by streaming services like Hulu and Tubi to offer unrestricted access to various TV series and movies. Similarly, news networks like CNN and NBC News utilize AVOD to monetize their online video content.
Unlike subscription-based services, AVOD platforms don’t have to spend money on buying or generating content. Instead, they provide a platform where content producers may publish their videos to reach their audience and portion of the advertising created by that content. The gaming industry has also embraced AVOD, with game streaming services like Twitch using it to finance their live streams by showing adverts throughout the streaming sessions. This enables content creators to generate income without charging users for access.
In the sports industry, teams and organizations have begun developing their OTT platforms to distribute their content directly to fans. This includes live streams of competitions, events, and content from behind the scenes. The users are then exposed to advertisements throughout the live streaming, generating revenue for the teams and leagues.
Amazon Prime Video, Netflix, Hulu, and Disney+ are some of North America’s most prominent and established regional OTT platforms. These platforms have a sizable subscriber base and provide access to an extensive material library, including films, TV series, documentaries, and original productions. In North American OTT platforms, localization of content is a significant trend. Providers invest in creating regionally specific, original content that caters to regional preferences and demographics. In a competitive market, this strategy helps to attract and retain subscribers and differentiate platforms. This market is expected to expand as OTT gains popularity in the North America region.
The US market dominated the North America Advertising-based Video On Demand Market by Country in 2022; thereby, achieving a market value of $56.5 billion by 2030. The Canada market is poised to grow at a CAGR of 32.2% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 31.1% during (2023 - 2030).
Based on Device, the market is segmented into Mobile, Laptops & Tablet PCs, Console, and TV. Based on Vertical, the market is segmented into Retail & Consumer Goods, Media & Entertainment, BFSI, Education, IT & Telecom, Healthcare, and Others. Based on Advertisement Position, the market is segmented into Mid-roll, Pre-roll, and Post-roll. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brightcove, Inc., Facebook (Meta Platforms, Inc.), IBM Corporation, Kaltura, Inc., Vidyard,, Inc., Google LLC (YouTube), Dacast, Dailymotion (VIVENDI), and Muvi
Scope of the Study
Market Segments covered in the Report:
By Device

  • Mobile
  • Laptops & Tablet PCs
  • Console
  • TV

By Vertical

  • Retail & Consumer Goods
  • Media & Entertainment
  • BFSI
  • Education
  • IT & Telecom
  • Healthcare
  • Others

By Advertisement Position

  • Mid-roll
  • Pre-roll
  • Post-roll

By Enterprise Size

  • Large Enterprises
  • SMEs

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Companies Profiled

  • Brightcove, Inc
  • Facebook (Meta Platforms, Inc.)
  • Kaltura, Inc.
  • Vidyard
  •, Inc.
  • Google LLC (YouTube)
  • Dacast
  • Dailymotion (VIVENDI)
  • Muvi

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