The Asia Pacific Advertising-based Video On Demand Market would witness market growth of 31.0% CAGR during the forecast period (2023-2030).
As more subscription-based on-demand services emerge and seize a sizeable portion of the consumer budget, advertising-based video on demand (AVOD) services are becoming increasingly popular. AVOD platforms utilize user activity analytics in conjunction with device specifications and capabilities to target advertisements to viewers. Marketers are increasingly more interested in AVOD services because publishers can use user activity data to improve ad targeting. AVOD platforms can offer targeted advertising that increases conversion rates and ROI for advertisers by using user activity analytics.
The target market providers are consumers willing to watch adverts in exchange for free content. The lack of advertisements in the model is understandably appealing to consumers who are acclimated to receiving quick service and are willing to pay for convenience. YouTube is a prominent example of an AVOD media service that allows content creators to upload original content to YouTube’s servers and monetize their work through adverts. A significant obstacle for AVOD services is balancing the number of adverts and the user experience. Too many advertisements or advertisements that are irrelevant to the user may cause them to become indifferent. Some AVOD systems enable users to comment on the advertisements they view, click a button to skip an intrusive ad, or respond to a survey instead.
Online streaming services are becoming increasingly popular among consumers in the Asia Pacific. The transition from traditional to digital television creates demand for content in multiple formats, including ad-supported free TV channels. By 2025, India’s media & entertainment sector will generate $35.4 billion. The second-largest M&E sub-segment, digital media, is expected to rise by 30% by 2022 to reach $ 6.9 Bn. As a result, the Asia Pacific region is seeing a considerable increase in online internet streaming services, supporting the expansion of the market.
The China market dominated the Asia Pacific Advertising-based Video On Demand Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $17.1 billion by 2030. The Japan market is estimated to witness a CAGR of 30.2% during (2023 - 2030). Additionally, The India market would exhibit a CAGR of 31.8% during (2023 - 2030).
Based on Device, the market is segmented into Mobile, Laptops & Tablet PCs, Console, and TV. Based on Vertical, the market is segmented into Retail & Consumer Goods, Media & Entertainment, BFSI, Education, IT & Telecom, Healthcare, and Others. Based on Advertisement Position, the market is segmented into Mid-roll, Pre-roll, and Post-roll. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brightcove, Inc., Facebook (Meta Platforms, Inc.), IBM Corporation, Kaltura, Inc., Vidyard,, Inc., Google LLC (YouTube), Dacast, Dailymotion (VIVENDI), and Muvi
Scope of the Study
Market Segments covered in the Report:
By Device

  • Mobile
  • Laptops & Tablet PCs
  • Console
  • TV

By Vertical

  • Retail & Consumer Goods
  • Media & Entertainment
  • BFSI
  • Education
  • IT & Telecom
  • Healthcare
  • Others

By Advertisement Position

  • Mid-roll
  • Pre-roll
  • Post-roll

By Enterprise Size

  • Large Enterprises
  • SMEs

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Companies Profiled

  • Brightcove, Inc
  • Facebook (Meta Platforms, Inc.)
  • Kaltura, Inc.
  • Vidyard
  •, Inc.
  • Google LLC (YouTube)
  • Dacast
  • Dailymotion (VIVENDI)
  • Muvi

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