The Europe Advertising-based Video On Demand Market would witness market growth of 29.9% CAGR during the forecast period (2023-2030).
AVOD is a prevalent and effective video on demand (VOD) model. The success of AVOD will continue to be fuelled by the expansion of ad-supported streaming and the rising popularity of tailored and non-intrusive ad formats. AVOD will remain popular for content creators and viewers as more individuals turn to streaming platforms for entertainment and education. AVOD will become a more prevalent option for streaming companies and viewers as the streaming industry grows.
The most prosperous service providers will increasingly rely on data analytics to enhance business decision-making and optimize revenue as the market segment grows and competition increases. The data that AVOD service providers can collect from everything that occurs on their platforms includes income, user behavior, audience reach, preferences, and demographics. By analyzing AVOD data with the appropriate software tools, service providers can enhance user recommendations and ad targeting, increase user engagement, and maximize revenue generation.
The region has a significant proportion of demographics using the Internet. For example, according to the data reported by the Government of the United Kingdom, 92% of adults have recently used the Internet. In 2017, 4.9 million smart TVs were sold in Germany, indicating modest development of recent technologies like OTT platforms. Global sports broadcasters such as ESPN pay equal attention to Europe as they do to the United States, and regional or local sports leagues and franchises are using streaming to provide fans with multiple viewing options. The rising trend of video streaming in the region is expected to support the growth of the regional market.
The Germany market dominated the Europe Advertising-based Video On Demand Market by Country in 2022; thereby, achieving a market value of $14.8 billion by 2030. The UK market is anticipated to grow at a CAGR of 28.8% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 30.9% during (2023 - 2030).
Based on Device, the market is segmented into Mobile, Laptops & Tablet PCs, Console, and TV. Based on Vertical, the market is segmented into Retail & Consumer Goods, Media & Entertainment, BFSI, Education, IT & Telecom, Healthcare, and Others. Based on Advertisement Position, the market is segmented into Mid-roll, Pre-roll, and Post-roll. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brightcove, Inc., Facebook (Meta Platforms, Inc.), IBM Corporation, Kaltura, Inc., Vidyard,, Inc., Google LLC (YouTube), Dacast, Dailymotion (VIVENDI), and Muvi
Scope of the Study
Market Segments covered in the Report:
By Device

  • Mobile
  • Laptops & Tablet PCs
  • Console
  • TV

By Vertical

  • Retail & Consumer Goods
  • Media & Entertainment
  • BFSI
  • Education
  • IT & Telecom
  • Healthcare
  • Others

By Advertisement Position

  • Mid-roll
  • Pre-roll
  • Post-roll

By Enterprise Size

  • Large Enterprises
  • SMEs

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Companies Profiled

  • Brightcove, Inc
  • Facebook (Meta Platforms, Inc.)
  • Kaltura, Inc.
  • Vidyard
  •, Inc.
  • Google LLC (YouTube)
  • Dacast
  • Dailymotion (VIVENDI)
  • Muvi

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