[197 Pages Report] The Savory Snacks Market size was estimated at USD 223.66 billion in 2023 and expected to reach USD 236.81 billion in 2024, at a CAGR 6.24% to reach USD 341.70 billion by 2030.
Savory snacks are products made of staple raw materials such as vegetables (potato, carrot), fruit (tree nuts), grains (wheat, maize, rye, and rice), starch, vegetable oils, and seasonings. Savory snacks are salty or savory-flavored food items enjoyed as appetizers or between meals, including potato chips, popcorn, pretzels, nuts, crackers, samosas, spring rolls, nachos, and savory pastries. Increasing urbanization has directly impacted the demand for ready-to-eat and convenience foods such as savory snacks. With consumers spending less time preparing meals due to their busy lifestyles, savory snacks are a quick and easy solution to satisfy hunger cravings. Changing consumer attitudes about snacking due to modern lifestyle practices is another factor that drives market growth. The surge in the use of private label facilities by small savory snack manufacturers reflects the strategic advantages and opportunities for the market. However, adverse impacts on nutrition and health outcomes of savory snacks, including excessive sodium intake, unhealthy fat content, calorie-dense, low-nutrient content, and adverse effects on weight management, are hampering the market’s growth. Changing consumer preferences, ingredient sourcing, production limitations, compliance costs, market entry barriers, consumer perception, and international trade considerations may limit the market demand. Moreover, incorporating healthy ingredients in savory snacks drives innovation by addressing consumer demand for healthier options, expanding flavor possibilities, accommodating dietary restrictions, and promoting nutritional value, creating a lucrative market opportunity in the future.
Regional Insights
Europe, the Middle East, and Africa cover the substantial savory snacks market share due to the adoption of advanced manufacturing facilities, exceptional snack options, and significant consumption by younger generations. In Europe, snacks made with whole grains, vegetables, fruits, and plant-based proteins have become more sought after by health-conscious consumers. Moreover, Germany, Spain, Sweden, Austria, and Finland favor vegan-friendly snacks such as hummus chips and vegetable crisps, expanding the market scope. Similarly, the American savory snacks market is expected to witness significant growth prospects in the coming years owing to the presence of potential players, a surging number of innovative products, and substantial consumption. Americans are increasingly looking for healthier snack options such as nuts and seeds, and chickpeas, dry peas, and lentils are also becoming popular in Washington, northern Idaho, and northeastern Oregon. Lastly, in the APAC region, convenience foods such as instant noodles have seen a surge in demand due to increased urbanization and on-the-go consumption trends. Additionally, Asian fusion snacks ranging from Indian samosa pies to Japanese popcorn chicken have gained recognition among consumers of all ages across the region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Savory Snacks Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Savory Snacks Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Savory Snacks Market, highlighting leading vendors and their innovative profiles. These include Amica Chips, Balaji Wafers Pvt. Ltd., Beyond Snacks, Bikano Group, Blue Diamond Growers, Calbee Foods Co., Ltd., Calbee, Inc., Conagra Brands, Inc., Diamond Foods (Kettle Brand), G&S Foods, LLC, General Mills, Inc., Grupo Bimbo, HAPPILO INTERNATIONAL Pvt. Ltd., Herr Foods Inc., HJ Heinz Company Brands LLC, Hormel Foods Corporation, Intersnack Group, ITC Limited, JFC International Inc., Mondel?z International, Nestl? SA, Novel Foods International Ltd., Old Dutch Foods Inc., Orkla ASA, Pepsico, ROB’S BACKSTAGE POPCORN LLC, Snyder’s-Lance by Campbell Soup Company, The Hain Celestial Group, Inc., The Hershey Company, The Kellogg Company, The Lorenz Bahlsen Snack-World GmbH & Co KG, The Wonderful Company, Tyrrells Potato Crisps, and UTZ Quality Foods, LLC.
Market Segmentation & Coverage
This research report categorizes the Savory Snacks Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Product
- Extruded Snacks
- Meat Snacks
- Nuts & Seeds
- Popcorn
- Potato Chips
- Pretzels
- Tortilla Chips
- Flavor
- Barbecue
- Cheese
- Ranch
- Salted
- Sour Cream & Onion
- Spicy
- Tomato
- Packaging Type
- Bags
- Boxes
- Cans
- Pouches
- Distribution Channel
- Convenience Stores
- Independent Retailers
- Online Retail
- Supermarkets & Hypermarkets
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Savory Snacks Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Savory Snacks Market?
- What are the technology trends and regulatory frameworks in the Savory Snacks Market?
- What is the market share of the leading vendors in the Savory Snacks Market?
- Which modes and strategic moves are suitable for entering the Savory Snacks Market?
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