Global wheat protein market is set to gain substantial traction through 2032 owing to the expanding plant-based food industry.

Overall, the wheat protein market has been segmented based on product, application, form, concentration, and region.

On the basis of product, the textured wheat protein segment will grow at a robust rate through the analysis timeframe. It is produced through an extrusion and has a high water-binding capacity and can also thaw and stabilize freezing processes. Besides, textured wheat protein has a neutral flavor and its structure gives it the texture of meat. Since textured wheat protein has a high percentage of protein, its demand is likely to be bolstered in the upcoming time.

Based on application, the market is likely to be characterized by the cosmetics & personal care segment. The ongoing trend toward the adoption of herbal and organic cosmetics, instead of synthetic chemicals will augment the market demand. Similarly, concentrated gluten is widely used in hair nourishing and skin care products. An increasing demand for these products will positively impact the market scenario.

In terms of form, the market has been divided between dry and liquid segments. The liquid segment is likely to grow exponentially, mainly due to its high solubility, a high percentage of essential compounds, and convenience in mixing with other liquids. Additionally, factors like palatability and digestibility, efficient texturization for fat-containing powders and canned pet food, high concentration, and high-grade alternative products of milk proteins for calves will further proliferate the industry growth.

In the context of concentration, the 85% segment is likely to gain substantial traction through 2032. This segment is highly concentrated with 85% pure wheat protein and the rest is supporting ingredients. There is an increasing demand for wheat protein-based nutritional supplements for fitness and healthcare purposes, which will positively impact the market demand over the forecast period.

Within the regional landscape, the wheat protein market has been bifurcated into North America, Asia Pacific, MEA, LATAM, and Europe. Among these, the market in the MEA region is anticipated to grow by 3.5% CAGR between 2023 and 2032. There is a noticeable deficiency of vital vitamins and minerals among young people in this area, which has resulted in high demand for functional ingredients and nutritional components in various food products. This will lead to an increase in the demand for the wheat protein market through the stipulated timeframe.

Some of the major players operating in the wheat protein market are ADM, BASF SE, MGP Ingredients, Cargill, Agrana, Roquette, Glico Nutrition, Crop Energies, Tereos Syrol, Agridient, Manildra Group, Anhui Reapsun Food, Kr?ner-St?rke, and Kerry Inc.