According to PayNXT360’s, B2C Ecommerce market in Nigeria is expected to grow by 12.96% on annual basis to reach US$13.1 billion in 2023. The Medium to long-term growth story of B2C Ecommerce industry in Nigeria promises to be attractive . The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 9.29% during 2023-2027. The country’s B2C Ecommerce Gross Merchandise Value will increase from US$11.6 billion in 2022 to reach US$18.7 billion by 2027. This report provides a detailed data centric analysis of B2C ecommerce market dynamics, covering over 100 KPIs in Nigeria. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Nigeria.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the B2C ecommerce industry in Nigeria.