Table of Content


1. About this Report
1.1 Summary
1.2 Methodology
1.3 B2C Ecommerce Definitions
1.4 Disclaimer


2. Nigeria B2C Ecommerce Market Size and Future Growth Dynamics
2.1 Nigeria B2C Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Nigeria B2C Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Nigeria B2C Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027


3. Nigeria Social Commerce Market Size and Forecast
3.1 Nigeria Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Nigeria Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Nigeria Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027


4. Nigeria User Statistics and Ratios Of Key Performance Indicators
4.1 Nigeria User Statistics, 2022
4.2 Nigeria User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Nigeria B2C Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Nigeria GDP Per Capita Trend Analysis, 2018-2027


5. Nigeria B2C Ecommerce Market Share by Key Players, 2022
5.1 Nigeria Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Nigeria Travel Ecommerce Market Share by Key Players, 2022
5.3 Nigeria Food Service Ecommerce Market Share by Key Players, 2022


6. Nigeria B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments
6.1 Nigeria B2C Ecommerce Market Share by B2C Ecommerce Segments, 2022
6.2 Nigeria B2C Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Nigeria Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Nigeria Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Nigeria Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Nigeria Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Nigeria Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Nigeria Other segment Gross Merchandise Value Trend Analysis, 2018-2027


7. Nigeria B2C Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Nigeria B2C Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Nigeria Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Nigeria Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Nigeria Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Nigeria Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Nigeria Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Nigeria Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Nigeria Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Nigeria Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Nigeria B2C Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027


8. Nigeria B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Nigeria B2C Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Nigeria B2C Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Nigeria B2C Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Nigeria B2C Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027


9. Nigeria B2C Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Nigeria B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Nigeria Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Nigeria Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Nigeria Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Nigeria Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Nigeria Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027


10. Nigeria B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Nigeria B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Nigeria B2C Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Nigeria B2C Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Nigeria B2C Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Nigeria Air Travel Market Share by Sales Channel
10.2.1 Nigeria Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Nigeria Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Nigeria Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Nigeria Hotels & Resorts Market Share by Sales Channel
10.3.1 Nigeria Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Nigeria Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Nigeria Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Nigeria Taxi Service Market Share by Sales Channel
10.4.1 Nigeria Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Nigeria Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Nigeria Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Nigeria Other Segment Market Share by Sales Channel
10.5.1 Nigeria Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Nigeria Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Nigeria Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027


11. Nigeria B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Nigeria Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Nigeria Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Nigeria B2C Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027


12. Nigeria B2C Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Nigeria Market Share by Media and Entertainment Sales Channel, 2022
12.2 Nigeria Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Nigeria Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Nigeria Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Nigeria B2C Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027


13. Nigeria B2C Ecommerce Market Size and Forecast by Engagement Model
13.1 Nigeria B2C Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Nigeria B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Nigeria B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027

14. Nigeria B2C Ecommerce Market Size and Forecast by Location
14.1 Nigeria B2C Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Nigeria B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Nigeria B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027

15. Nigeria B2C Ecommerce Market Size and Forecast by Device
15.1 Nigeria B2C Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Nigeria B2C Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Nigeria B2C Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027

16. Nigeria B2C Ecommerce Market Size and Forecast by Operating System
16.1 Nigeria B2C Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Nigeria B2C Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Nigeria B2C Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Nigeria B2C Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027

17. Nigeria B2C Ecommerce Market Size and Forecast by City
17.1 Nigeria B2C Ecommerce Market Share by City, 2022 vs. 2027
17.2 Nigeria B2C Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Nigeria B2C Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Nigeria B2C Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027


18. Nigeria B2C Ecommerce Market Size and Forecast by Payment Instrument
18.1 Nigeria B2C Ecommerce Market Share by Payment Instrument, 2022
18.2 Nigeria B2C Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Nigeria B2C Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Nigeria B2C Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Nigeria B2C Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Nigeria B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Nigeria B2C Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Nigeria B2C Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027


19. Nigeria B2C Ecommerce by Consumer Demographics
19.1 Nigeria B2C Ecommerce Market Share by Age Group, 2022
19.2 Nigeria B2C Ecommerce Market Share by Income Level, 2022
19.3 Nigeria B2C Ecommerce Market Share by Gender, 2022


20. Further Reading
2.1 About PayNXT360
20.2 Related Research



List of Tables


Table 1: Nigeria B2C Ecommerce – Gross Merchandise Value (US$ Million), 2018-2027
Table 2: Nigeria B2C Ecommerce – Average Value Per Transaction (US$), 2018-2027
Table 3: Nigeria B2C Ecommerce – Gross Merchandise Volume (Million), 2018-2027
Table 4: Nigeria Social Commerce – Gross Merchandise Value (US$ Million), 2018-2027
Table 5: Nigeria Social Commerce – Average Value Per Transaction (US$), 2018-2027
Table 6: Nigeria Social Commerce – Gross Merchandise Volume (Million), 2018-2027
Table 7: Nigeria GDP Per Capita (US$), 2018-2027
Table 8: Nigeria B2C Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2018-2027
Table 9: Nigeria Travel and Hospitality – Gross Merchandise Value (US$ Million), 2018-2027
Table 10: Nigeria Online Food Service – Gross Merchandise Value (US$ Million), 2018-2027
Table 11: Nigeria Media and Entertainment – Gross Merchandise Value (US$ Million), 2018-2027
Table 12: Nigeria Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2018-2027
Table 13: Nigeria Technology Products and Services – Gross Merchandise Value (US$ Million), 2018-2027
Table 14: Nigeria Other segment Gross Merchandise Value (US$ Million), 2018-2027
Table 15: Nigeria Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2018-2027
Table 16: Nigeria Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 17: Nigeria Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 18: Nigeria Appliances and Electronics – Gross Merchandise Value (US$ Million), 2018-2027
Table 19: Nigeria Home Improvement – Gross Merchandise Value (US$ Million), 2018-2027
Table 20: Nigeria Books, Music & Video – Gross Merchandise Value (US$ Million), 2018-2027
Table 21: Nigeria Toys & Hobby – Gross Merchandise Value (US$ Million), 2018-2027
Table 22: Nigeria Auto – Gross Merchandise Value (US$ Million), 2018-2027
Table 23: Nigeria B2C Ecommerce Other – Gross Merchandise Value (US$ Million), 2018-2027
Table 24: Nigeria B2C Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 25: Nigeria B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 26: Nigeria B2C Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 27: Nigeria Air Travel – Gross Merchandise Value (US$ Million), 2018-2027
Table 28: Nigeria Train & Bus – Gross Merchandise Value (US$ Million), 2018-2027
Table 29: Nigeria Taxi Service – Gross Merchandise Value (US$ Million), 2018-2027
Table 30: Nigeria Hotels & Resorts – Gross Merchandise Value (US$ Million), 2018-2027
Table 31: Nigeria Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2018-2027
Table 32: Nigeria B2C Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 33: Nigeria B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 34: Nigeria Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 35: Nigeria Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 36: Nigeria Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 37: Nigeria Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027 63
Table 38: Nigeria Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 39: Nigeria Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 40: Nigeria Other- Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 41: Nigeria Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2018-2027
Table 42: Nigeria Aggregator App – Gross Merchandise Value (US$ Million), 2018-2027
Table 43: Nigeria Direct to Consumer– Gross Merchandise Value (US$ Million), 2018-2027
Table 44: Nigeria Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 45: Nigeria Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 46: Nigeria Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 47: Nigeria B2C Ecommerce Other – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 48: Nigeria B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 49: Nigeria B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 50: Nigeria B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 51: Nigeria B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2018-2027
Table 52: Nigeria B2C Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2018-2027
Table 53: Nigeria B2C Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2018-2027
Table 54: Nigeria B2C Ecommerce by iOS/macOS – Gross Merchandise Value (US$ Million), 2018-2027
Table 55: Nigeria B2C Ecommerce Android – Gross Merchandise Value (US$ Million), 2018-2027
Table 56: Nigeria B2C Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2018-2027
Table 57: Nigeria B2C Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2018-2027
Table 58: Nigeria B2C Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2018-2027
Table 59: Nigeria B2C Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2018-2027
Table 60: Nigeria B2C Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2018-2027
Table 61: Nigeria B2C Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2018-2027 97
Table 62: Nigeria B2C Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2018-2027
Table 63: Nigeria B2C Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2018-2027
Table 64: Nigeria B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2018-2027
Table 65: Nigeria B2C Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2018-2027
Table 66: Nigeria B2C Ecommerce Cash – Gross Merchandise Value (US$ Million), 2018-2027