The global stevia market reached a value of US$ 644 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,054.5 Million by 2027, exhibiting a CAGR of 8.5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Stevia is a natural sweetener extracted from the plant species called Stevia Rebaudiana. It is a completely natural and zero-calorie sweetener that is 200 times sweeter than sugar. Stevia also contains a wealth of antioxidant compounds, including flavonoids, triterpenes, tannins, caffeic acid, kaempferol, and quercetin. With the rising awareness and a large number of health benefits associated with its consumption, consumers are widely substituting sugar with stevia. Numerous food and beverage manufacturers are also utilizing it in coffee, tea, smoothies and yogurt to offer products with a lower calorie count.

Stevia is known to provide several health benefits, such as controlling diabetes, aiding weight loss and regulating blood pressure and sugar levels. The growing awareness about these advantages has led to an increase in its demand, owing to which it is now commercially grown across the globe. Besides this, stevia acts as a steroid and helps in preventing the proliferation of bacteria due to which it is used in topical applications for skin conditions, such as eczema and dermatitis. Other than this, the health-conscious consumers are becoming more inclined toward low-calorie sweeteners like stevia, which in turn is boosting its sales around the world. Some of the other factors influencing the market growth are changing lifestyles, growing disposable incomes and several initiatives undertaken by the governments of various countries to minimize sugar intake so as to combat health problems like obesity and diabetes.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global stevia market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on extract type and end use.

Breakup by Extract Type:


Powdered stevia accounts for the majority of the global market share as it is less grainy than table sugar and is available in a variety of convenient packaging formats such as sachets, jars and bottles.

Breakup by End Use:

Food Products
Table Top Sweeteners

Amongst these, beverages exhibit a clear dominance in the market, as stevia and stevia-based products are used as sweeteners in various beverages such as juices, soft drinks, energy drinks and tea.

Regional Insights:

Asia Pacific
South Korea
North America
United States
United Kingdom
Middle East and Africa
Saudi Arabia
United Arab Emirates
Latin America

Region-wise, Asia Pacific holds the leading position in the market. This can be accredited to the increasing health-consciousness among consumers, owing to which they have become more inclined toward low-calorie products, including stevia.

Competitive Landscape:
The competitive landscape of the market has also been analyzed in the report. It is characterized by the presence of small- and large-scale manufacturers who compete in terms of quality and prices.

Key questions answered in this report:
How has the global stevia market performed so far and how will it perform in the coming years?
What are the key regions in the market?
What has been the impact of COVID-19 on the global stevia market?
What are the major end use industries in the market?
What are the popular extract types in the industry?
What are the price trends of stevia?
What are the key success and risk factors in the market?
Who are the key manufacturers in the market?
How is stevia manufactured?
What are the raw material requirements for the manufacturing of stevia?
What is the supply-demand of various feedstocks that are used in the manufacturing of stevia?
Who are the key manufacturers of stevia feedstock?