Europe Household Products Market Summary, Competitive Analysis and Forecast, 2016-2025


Household Products in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2020 exchange rates.
  • The European household products market had total revenues of $61,975.7m in 2020, representing a compound annual growth rate (CAGR) of 4.3% between 2016 and 2020.
  • Market consumption volume increased with a CAGR of 2.6% between 2016-2020, to reach a total of 5,113.7 million kg in 2020.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 5.9% for the five-year period 2020 - 2025, which is expected to drive the market to a value of $82,555.0m by the end of 2025.


  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the household products market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Europe
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe household products market with five year forecasts by both value and volume

Reasons To Buy

  • What was the size of the Europe household products market by value in 2020?
  • What will be the size of the Europe household products market in 2025?
  • What factors are affecting the strength of competition in the Europe household products market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Europe’s household products market?